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Sales & Marketing

How to make a terrible sales call

A cold call is an interruption for your prospect, so you’re already starting out with one strike against you.

Is content king or killer?

When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.

All the single ladies (and gentlemen)

Not only are companies overlooking individuals on their own, many are actually going out of their way to create and exploit false fear and shame about being uncoupled or unmarried.

The 12 brand archetypes – Which is yours?

What we often fail to realize is connections are just relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand your brand, and how you should start a relationship with your customers.

Social media: Trust your strategists or summer employees?

l media is one of your brand’s most direct touch points with customers. It’s quickly becoming an arm of many brands’ customer service departments, as social media managers are frequently on the front lines when complaints or reports surface on social media. Plus, the content a brand proactively pushes out clearly shapes public perception.

5 acting tips for more confident presentations

Don’t let confidence elude you during your presentation. Use these five acting techniques to deliver a presentation that reassures your prospect they are making the right decision.

Category experience – The most (or least) important thing

The insight here is that these consultancies are selling the niche target methodology because it is better for agencies. It’s simply advice for agencies on how to get hired more often, and grow agency revenue. However, it’s not necessarily the best solution for brands.

How to build a culture of giving in Colorado

Here's why charitable giving and a generous spirit are good for your business' bottom line.

Should you put dates on your resume?

For clients who have been in the professional world for a number years, take off dates and add a section on their resume that summarizes: “Positions prior to 2002.”

Authenticity is not a sales strategy

The buzzword, authentic, does not alone get the job done when it comes to selling.

Occupancy flat, revenues up in western mountain destinations

According to Denver-based DestiMetrics’ monthly Mountain Market Briefing, snow remains in springtime forecasts, however, less than a month remains of the 2016-17 booking season.

The eight best stock photo collections for your brand

Stock photography doesn’t have to dissolve your identity. It can reflect a company’s work ethic, time investment and attention to detail.
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