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Sales & Marketing

Authenticity is not a sales strategy

The buzzword, authentic, does not alone get the job done when it comes to selling.

Occupancy flat, revenues up in western mountain destinations

According to Denver-based DestiMetrics’ monthly Mountain Market Briefing, snow remains in springtime forecasts, however, less than a month remains of the 2016-17 booking season.

The eight best stock photo collections for your brand

Stock photography doesn’t have to dissolve your identity. It can reflect a company’s work ethic, time investment and attention to detail.

Salespeople: How to avoid the dreaded “Just following up” emails

Do you want to differentiate yourself, stand out and rise above the noise? One easy, shockingly simple and sure-fire way that will put you miles ahead of many professionals in your industry is: Communicate differently.

A brand evolution: An insider look at repositioning

Repositioning a brand can drive business, increase retention and improve overall audience perception. Despite the somewhat involved process, the upsides of a repositioning process far outweigh the relatively small investments of time and energy.

Do you know how to use humor in your B2B pitch?

There are many great reasons to use humor in your pitch or presentation with a prospect. But using humor in your pitch is not without risk, so be smart about exposing your funny side by following these seven tips.

Why no one is buying what you're selling

I believe that you can sell without being aggressive. You can sell without being pushy or salesy. You can sell without using slimy or sleazy tactics. And you can sell without selling your soul. But it is impossible to sell without selling.

How to sell the feeling and close the sale

You may have the greatest products, services or solutions in the world. But if you don’t appeal to your prospects on an emotional level, you’re just another person trying to sell them something.

It's time to reflect on the state of American retail

Now that we’ve all been through the annual frenzy that is the Christmas shopping season, it is time to reflect on the state of retail in America.

Six reasons you need to blog, blog and blog some more

The key to effective blogging – in addition to ideation, writing and promotion – is keeping your blog active. And by active, here's what we mean.

Super easy steps to a great 2017 sales plan

If you haven't already done so, you should start thinking about your sales goals for 2017. You can't just set them and forgot them.

There is life beyond the "corporate selfie"

Remember getting cornered by “that guy” at a networking event who went on and on about himself immediately after being introduced? Bad news: You may be “that guy” if you’re still opening with a corporate overview like this.
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