Repositioning a brand can drive business, increase retention and improve overall audience perception. Despite the somewhat involved process, the upsides of a repositioning process far outweigh the relatively small investments of time and energy.
There are many great reasons to use humor in your pitch or presentation with a prospect. But using humor in your pitch is not without risk, so be smart about exposing your funny side by following these seven tips.
I believe that you can sell without being aggressive. You can sell without being pushy or salesy. You can sell without using slimy or sleazy tactics. And you can sell without selling your soul. But it is impossible to sell without selling.
You may have the greatest products, services or solutions in the world. But if you don’t appeal to your prospects on an emotional level, you’re just another person trying to sell them something.
Now that we’ve all been through the annual frenzy that is the Christmas shopping season, it is time to reflect on the state of retail in America.
The key to effective blogging – in addition to ideation, writing and promotion – is keeping your blog active. And by active, here's what we mean.
If you haven't already done so, you should start thinking about your sales goals for 2017. You can't just set them and forgot them.
Remember getting cornered by “that guy” at a networking event who went on and on about himself immediately after being introduced? Bad news: You may be “that guy” if you’re still opening with a corporate overview like this.
Your value is infinitely more important than your price. If prospects can’t see the value, they are going to use the one measure that they can see—your prices and fees.
Step aside, Millennials ― you’re old news. You’ve grown up and right out of the trendsetters demographic, and smart marketers need to get up to speed on what’s next.
Not having just coffee at a coffee shop or just a burger at a burger joint is no crime, of course; it is, however, most assuredly short sighted. We should never forget where we came from. Too bad in banking those roots are often obscured.
Stupid questions anger and waste your prospects' time. Lame questions close doors and opportunities. Lazy questions destroy your trust and credibility. Continuing to spout the same-o-lame-o questions is a recipe for disaster.