Edit ModuleShow Tags
Edit ModuleShow Tags

Sales & Marketing

A brand evolution: An insider look at repositioning

Repositioning a brand can drive business, increase retention and improve overall audience perception. Despite the somewhat involved process, the upsides of a repositioning process far outweigh the relatively small investments of time and energy.

Do you know how to use humor in your B2B pitch?

There are many great reasons to use humor in your pitch or presentation with a prospect. But using humor in your pitch is not without risk, so be smart about exposing your funny side by following these seven tips.

Why no one is buying what you're selling

I believe that you can sell without being aggressive. You can sell without being pushy or salesy. You can sell without using slimy or sleazy tactics. And you can sell without selling your soul. But it is impossible to sell without selling.

How to sell the feeling and close the sale

You may have the greatest products, services or solutions in the world. But if you don’t appeal to your prospects on an emotional level, you’re just another person trying to sell them something.

It's time to reflect on the state of American retail

Now that we’ve all been through the annual frenzy that is the Christmas shopping season, it is time to reflect on the state of retail in America.

Six reasons you need to blog, blog and blog some more

The key to effective blogging – in addition to ideation, writing and promotion – is keeping your blog active. And by active, here's what we mean.

Super easy steps to a great 2017 sales plan

If you haven't already done so, you should start thinking about your sales goals for 2017. You can't just set them and forgot them.

There is life beyond the "corporate selfie"

Remember getting cornered by “that guy” at a networking event who went on and on about himself immediately after being introduced? Bad news: You may be “that guy” if you’re still opening with a corporate overview like this.

Here are the real reasons you hear price objections

Your value is infinitely more important than your price. If prospects can’t see the value, they are going to use the one measure that they can see—your prices and fees.

Why you should pay attention to "Centennials"

Step aside, Millennials ― you’re old news. You’ve grown up and right out of the trendsetters demographic, and smart marketers need to get up to speed on what’s next.

Fairness isn’t always on the menu

Not having just coffee at a coffee shop or just a burger at a burger joint is no crime, of course; it is, however, most assuredly short sighted. We should never forget where we came from. Too bad in banking those roots are often obscured.

How to avoid the same lame sales questions

Stupid questions anger and waste your prospects' time. Lame questions close doors and opportunities. Lazy questions destroy your trust and credibility. Continuing to spout the same-o-lame-o questions is a recipe for disaster.
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags