Edit ModuleShow Tags
Edit ModuleShow Tags

Archive »

If You Build It, They'll Hopefully Keep Coming

Though 19-34-year-olds are shape-shifting the landscape of traditional business practices, business transactions need to cater to both the new and old schools of thought.

Attract Top Talent with an Employment Branding Strategy

Employer branding, which was barely on any organization’s radar a decade ago, is now one of the top trending issues within the C-Suite, as companies struggle to find and keep high-level workers in a tightening labor market.

Branding a Startup – Bring in the Pros or DIY?

In many cases a strong brand is the difference between a company taking off or losing steam. If you’re not ready to hire an agency of record, you can certainly request a consultation, or do project work.

How B2B Buyers Find Successful Tech Solutions

Find the model channel mix that suits your target market and gets your messaging right.

Why Influencer Campaigns Matter for Brands Big and Small

When executed properly, influencer campaigns can have a huge impact on public awareness of your brand, and, ultimately, on your business’ bottom line.

7 stress-busting strategies for salespeople

In short, high-stress levels among your sales team can lead to unmet targets and decreasing sales figures, which can trigger even more stress. Before you know it, you’ll have a burned out sales force and a company on the verge of collapse. It’s a vicious cycle — and decisive steps need to be taken to stop it.

Three ways to generate profit with the data you already have

Monetize your business' data: Here's a how-to list to turn your data into profit-driving strategies and solutions.

Social media does not close sales

Generating leads from social media is wonderful, but if you can’t convert these leads into sales, you’re wasting your time, money and energy.

Evoke emotion to increase marketing ROI

Push through your fears, and use your customer data to evoke emotion and increase your company's ROI.

How local retailers can use big data to bolster growth

In the online world, the old maxim about “location, location, location” as the key to success no longer holds true. A more helpful mantra is “data, data, data.”

How to make a terrible sales call

A cold call is an interruption for your prospect, so you’re already starting out with one strike against you.

Is content king or killer?

When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags