Employer branding, which was barely on any organization’s radar a decade ago, is now one of the top trending issues within the C-Suite, as companies struggle to find and keep high-level workers in a tightening labor market.
In many cases a strong brand is the difference between a company taking off or losing steam. If you’re not ready to hire an agency of record, you can certainly request a consultation, or do project work.
Find the model channel mix that suits your target market and gets your messaging right.
When executed properly, influencer campaigns can have a huge impact on public awareness of your brand, and, ultimately, on your business’ bottom line.
In short, high-stress levels among your sales team can lead to unmet targets and decreasing sales figures, which can trigger even more stress. Before you know it, you’ll have a burned out sales force and a company on the verge of collapse. It’s a vicious cycle — and decisive steps need to be taken to stop it.
Monetize your business' data: Here's a how-to list to turn your data into profit-driving strategies and solutions.
Generating leads from social media is wonderful, but if you can’t convert these leads into sales, you’re wasting your time, money and energy.
Push through your fears, and use your customer data to evoke emotion and increase your company's ROI.
In the online world, the old maxim about “location, location, location” as the key to success no longer holds true. A more helpful mantra is “data, data, data.”
A cold call is an interruption for your prospect, so you’re already starting out with one strike against you.
When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.
Not only are companies overlooking individuals on their own, many are actually going out of their way to create and exploit false fear and shame about being uncoupled or unmarried.