What we often fail to realize is connections are just relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand your brand, and how you should start a relationship with your customers.
l media is one of your brand’s most direct touch points with customers. It’s quickly becoming an arm of many brands’ customer service departments, as social media managers are frequently on the front lines when complaints or reports surface on social media. Plus, the content a brand proactively pushes out clearly shapes public perception.
Don’t let confidence elude you during your presentation. Use these five acting techniques to deliver a presentation that reassures your prospect they are making the right decision.
The insight here is that these consultancies are selling the niche target methodology because it is better for agencies. It’s simply advice for agencies on how to get hired more often, and grow agency revenue. However, it’s not necessarily the best solution for brands.
Here's why charitable giving and a generous spirit are good for your business' bottom line.
For clients who have been in the professional world for a number years, take off dates and add a section on their resume that summarizes: “Positions prior to 2002.”
The buzzword, authentic, does not alone get the job done when it comes to selling.
According to Denver-based DestiMetrics’ monthly Mountain Market Briefing, snow remains in springtime forecasts, however, less than a month remains of the 2016-17 booking season.
Stock photography doesn’t have to dissolve your identity. It can reflect a company’s work ethic, time investment and attention to detail.
Do you want to differentiate yourself, stand out and rise above the noise? One easy, shockingly simple and sure-fire way that will put you miles ahead of many professionals in your industry is: Communicate differently.
Repositioning a brand can drive business, increase retention and improve overall audience perception. Despite the somewhat involved process, the upsides of a repositioning process far outweigh the relatively small investments of time and energy.
There are many great reasons to use humor in your pitch or presentation with a prospect. But using humor in your pitch is not without risk, so be smart about exposing your funny side by following these seven tips.