Whether you want to shape thought to influence a business investment or simply educate people on important social issues affecting their lives, the best way to do so is to present the facts, localize messages and integrate those messages.
Some everyday language may seem harmless, but at a subconscious level it may be preventing prospects from doing business with you. These everyday words are either deal sealers or deal stealers.
I was working with a San Francisco Bay Area transportation company. The story begins when I entered their lobby for our first meeting. Behind the receptionist desk were these three-foot-tall letters, proudly displayed, impossible to miss: ETDBW.
What times of year do tourism-related businesses not bother spending their limited marketing dollars? Researchers at Denver-based lodging metrics company DestiMetrics have homed in on a marketing “strike zone”.
With a sincere effort to update my statuses daily on LinkedIn, Twitter and Facebook, I can credit my social media efforts for a significant increase in brand recognition and business leads.
"The Big Short" provides hope for salespeople who sell a product or solution typically treated as boring or complex, which, with the exception of driverless cars and robots, is most products in my experience.
I love Jimmy Fallon’s monologue on The Tonight Show. It’s clever and topical. It’s short and interactive. It’s everything a monologue in sales is not.
If you get a request for a proposal before you’ve asked the right questions, and before your prospect has shared the compelling emotional impact of what they need to fix and their reasons, this can be a stall.
No matter how great your product or service is, if you’re still using presentation techniques developed before the words “smart” and “phone” became a noun, you are at a distinct competitive disadvantage.
When you barge into someone’s inbox dropping the four letter “L” bomb, it causes them to roll their eyes and resist your message. Is the “love” word infesting your prospecting emails and business correspondence?
It’s estimated that at least 22.5 percent of email addresses expire each year. Even if that was not the case, you’d still be looking for opportunities to expand your reach and increase your contact list.
Imagine an actor who has trained all his life to play salespeople. Unlike salespeople, actors have a methodology for taking on a new role that might be quite unlike themselves.