Your business has just launched a multi-pronged marketing campaign. It’s a sure-fire winner. But have you forgotten to include a key element? If an integrated public relations effort isn’t part of the plan, there’s a good chance you have.
Many people do take vacations in the summer ― a week or so here and there. But they are still working the rest of the time. Even if your particular business slows down during the summer months, that doesn't mean you throw in the beach towel and take a selling siesta.
In sales, we want to make a strong impact on our audience as well, yet rarely do we think beyond our words or slides.
Thought leadership is no longer a nice-to-have strategy; it's now a necessity as part of your public relations plan.
Unless you’re in control of your body, it’s telling your clients everything you don’t want them to know. Your words may be spot-on, but your body might be saying something else.
The P2P revolution is here and marketing has shifted immensely to a much more personal approach – putting a name and a face on business and focusing on relationships, as opposed to business and the bottom line.
Success will be arduous without solid sales skills. Selling is one of the most significant skills every business owner needs to develop. It’s time to embrace it and get good at it.
Last year set a record in new car sales, and 2016 appears to be on the same track. But what's really motivating the Denver-area consumers to buy? Here are some insights.
Objections are a natural part of the selling process, and they pop up for many reasons. Objections can happen in all stages of the process and are often nothing more than problems to be solved.
You’ve probably sat through a few presentations that made you long for the welcome sound of a fire alarm. Why are sales presentations in particular so boring?
Salespeople say that phone calls eat away at their time and interrupt their workflow. It's an excuse ― an excuse used to avoid the dreaded human-to-human communication. This behavior is costly and holding people back from success.
Unlike ordinary conversations, a sales or business presentation is a purposeful, heightened communication and every element, including a story, must connect to why you are there -- whether that’s to solve a business challenge, explore an opportunity or overcome obstacles to doing business.