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What Symbols Mean to your Business

. Inspect your branded materials and marketing to ensure the symbolism of what you visualize to both your employees and the public reflects what you believe as a leader and as organizational culture.

3 Ways to Maximize the New 20 Percent Business Tax Deduction

Most businesses owners are eager to minimize costs, and the Tax Cuts and Jobs Act has prompted many to consider whether to set up pass-through entities to capitalize on the new rules.

The Most Important Business Deal of Your Life?

When you think of a business deal, you may think about the stakeholders coming together and professionally hashing out a rational agreement that is as mutually advantageous as possible for all the participants.

The Cannabis Branding Bind

With these tips and legal advice, the rewards of developing a robust cannabis trademark strategy will no doubt be great as the cannabis industry continues to segment.

Strategic Thinking and Leadership: General Electric’s Lightbulb Dims

In the light of history, GE’s success may have been more about demanding performance than grand strategy.

What Tinker Toys and Legos Taught Me About People

The fact is, virtually every business starts out as a “blank canvas,” but eventually becomes a “paint-by-numbers” operation.

Send Clear Signals, Be Clearly Loved

Every well-conceived product, offer or service is worthy of brand love.

New Email Benchmark Report Shows Email Is Alive and Kicking in 2018

By compiling all of this data, SendGrid is giving email program managers a valuable tool to help measure and track their own programs.

Want to be a Millionaire?

Significant factors contributing to the rise in number of millionaires today include a strong stock market, robust economic conditions and a sturdy business environment.

From Design Thinking to Design Doing

When executed with a multi-disciplinary, multi-stakeholder group, design thinking lends itself to increased buy-in because the folks who have to implement the solution are involved in its development.

Can Executives Be Happy (At Work)?

Leaders should still try to have a little fun.

Hazards of Hyper-growth

Running out of cash is a big risk for any growing company, but for a staffing company in hyper-growth, it is the most immediate and constant threat.
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