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Evoke emotion to increase marketing ROI

Push through your fears, and use your customer data to evoke emotion and increase your company's ROI.

What are comprehensive financial services?

The Paradox of Choice is a behavioral finance doctrine that describes how the presence of too many choices is paralyzing and debilitating, hindering decision-making.

Important questions to ask when considering assisted living

Assisted Living provides residents with as much independence as they want, with the knowledge that personal care and support is readily available. It is often viewed as the “best of both worlds” in senior living.

The first-time shoppers guide to getting a business loan

All of this takes time and effort, but without securing a loan or other business funding, it can be difficult or more time-consuming to reach your business growth goals.

How local retailers can use big data to bolster growth

In the online world, the old maxim about “location, location, location” as the key to success no longer holds true. A more helpful mantra is “data, data, data.”

Is arduous competition just for dopes?

When a skewed reward system and lots of pressure are combined with lack of oversight, some percentage of otherwise pretty good people will take the wrong path.

How to unzip and step out of anxiety

You have the ability to overcome any perceived challenge if you choose to remember. Once upon a time you had an courageous desire to try new things.

Don't swim so hard – Fish where the fish are

If you’re looking for great ideas to grow your business by swimming in midstream, try finding the transition between the fast water (commoditized market) and the quiet pool of innovation and adjacencies.

How to make a terrible sales call

A cold call is an interruption for your prospect, so you’re already starting out with one strike against you.

Why your SMB needs enterprise-grade connectivity

To support the productivity of employees and the anytime-access needs of customers, you need to think about expansive connections to your business. What’s more, this needs to be accomplished without much management time, so you and your employees can focus on doing what you do best — building your business.

Is content king or killer?

When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.

It takes a strong head – big heart leader

A combination of head and heart will make for an effective leader in the future.
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