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Why Influencer Campaigns Matter for Brands Big and Small

When executed properly, influencer campaigns can have a huge impact on public awareness of your brand, and, ultimately, on your business’ bottom line.

7 stress-busting strategies for salespeople

In short, high-stress levels among your sales team can lead to unmet targets and decreasing sales figures, which can trigger even more stress. Before you know it, you’ll have a burned out sales force and a company on the verge of collapse. It’s a vicious cycle — and decisive steps need to be taken to stop it.

Bankers get bad headlines everyday

The best banks can help guide and mentor a growing business.

Three ways to generate profit with the data you already have

Monetize your business' data: Here's a how-to list to turn your data into profit-driving strategies and solutions.

Social media does not close sales

Generating leads from social media is wonderful, but if you can’t convert these leads into sales, you’re wasting your time, money and energy.

Evoke emotion to increase marketing ROI

Push through your fears, and use your customer data to evoke emotion and increase your company's ROI.

What are comprehensive financial services?

The Paradox of Choice is a behavioral finance doctrine that describes how the presence of too many choices is paralyzing and debilitating, hindering decision-making.

The first-time shoppers guide to getting a business loan

All of this takes time and effort, but without securing a loan or other business funding, it can be difficult or more time-consuming to reach your business growth goals.

How local retailers can use big data to bolster growth

In the online world, the old maxim about “location, location, location” as the key to success no longer holds true. A more helpful mantra is “data, data, data.”

How to make a terrible sales call

A cold call is an interruption for your prospect, so you’re already starting out with one strike against you.

Is content king or killer?

When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.

The Facts, the future and financials

EHRs are expensive to plan for, implement, train and maintain.
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