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7 stress-busting strategies for salespeople

In short, high-stress levels among your sales team can lead to unmet targets and decreasing sales figures, which can trigger even more stress. Before you know it, you’ll have a burned out sales force and a company on the verge of collapse. It’s a vicious cycle — and decisive steps need to be taken to stop it.

Three ways to generate profit with the data you already have

Monetize your business' data: Here's a how-to list to turn your data into profit-driving strategies and solutions.

Social media does not close sales

Generating leads from social media is wonderful, but if you can’t convert these leads into sales, you’re wasting your time, money and energy.

Evoke emotion to increase marketing ROI

Push through your fears, and use your customer data to evoke emotion and increase your company's ROI.

How local retailers can use big data to bolster growth

In the online world, the old maxim about “location, location, location” as the key to success no longer holds true. A more helpful mantra is “data, data, data.”

How to make a terrible sales call

A cold call is an interruption for your prospect, so you’re already starting out with one strike against you.

Is content king or killer?

When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.

All the single ladies (and gentlemen)

Not only are companies overlooking individuals on their own, many are actually going out of their way to create and exploit false fear and shame about being uncoupled or unmarried.

The 12 brand archetypes – Which is yours?

What we often fail to realize is connections are just relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand your brand, and how you should start a relationship with your customers.

Social media: Trust your strategists or summer employees?

l media is one of your brand’s most direct touch points with customers. It’s quickly becoming an arm of many brands’ customer service departments, as social media managers are frequently on the front lines when complaints or reports surface on social media. Plus, the content a brand proactively pushes out clearly shapes public perception.

5 acting tips for more confident presentations

Don’t let confidence elude you during your presentation. Use these five acting techniques to deliver a presentation that reassures your prospect they are making the right decision.

Category experience – The most (or least) important thing

The insight here is that these consultancies are selling the niche target methodology because it is better for agencies. It’s simply advice for agencies on how to get hired more often, and grow agency revenue. However, it’s not necessarily the best solution for brands.
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