No matter how great your product or service is, if you’re still using presentation techniques developed before the words “smart” and “phone” became a noun, you are at a distinct competitive disadvantage.
When you barge into someone’s inbox dropping the four letter “L” bomb, it causes them to roll their eyes and resist your message. Is the “love” word infesting your prospecting emails and business correspondence?
It’s estimated that at least 22.5 percent of email addresses expire each year. Even if that was not the case, you’d still be looking for opportunities to expand your reach and increase your contact list.
Imagine an actor who has trained all his life to play salespeople. Unlike salespeople, actors have a methodology for taking on a new role that might be quite unlike themselves.
With the average return on investment for email marketing at $38 for every $1, it makes sense to consider how you might build email marketing into your overall communications strategy.
Instead of focusing on a transactional business model where products and services are exchanged with no regard to building any kind of rapport with the customer, focus instead on a customer-oriented business model.
Both start-ups and well-established business seek press coverage for their products and services, and a feature story in a well-respected publication can be much more effective in generating sales than traditional forms of advertising.
Your success depends on your ability to sell. You took that first courageous step. Now follow through. All entrepreneurs must embrace their role as the chief sales officer.
Many professionals are doing more chasing than catching. This outdated mindset is a one-way ticket to frustration and disappointment.
LinkedIn is a useful and powerful tool for professionals to increase sales and revenue. It offers the greatest and most efficient opportunity to identify ideal clients and customers. LinkedIn is a mighty weapon if used properly and with precision.
It happened again. On Monday, you wrote out a to-list for the week but procrastination took over and won again. You got fired up to start a project but were unable to keep the fire burning.
While you may not be competing for a world championship, team presentations often mean big dollars at stake as well as a significant investment of time and company resources.