At any time in the storytelling process, the focus should always be on the reader, and in the instance of a website, the visitor.
B2B companies waste a whopping $958 million on ineffective marketing every year. Why?
As a platform, Instagram is designed to share stories. Whether realized or not, when participating on Instagram, brands are also participating in a global community of storytelling.
Your practice won't last long if you can't bring new clients in the door.
Memorable, successful brands make their customers curious.
Everyone sells something, and sales affect everything - Every person, every practice, every company, every industry and every bottom line.
Getting onto someone’s radar screen can be difficult or nerve-racking, so take small steps.
Change is inevitable and having to adapt is part of life for any healthy business.
If prospective clients can't perceive the distinctions between you and your competition, how do you expect them to notice you, remember you and hire you?
What is most important is that each tool is the right fit for your business.
Stop spreading so much business love and watch how differently people respond to you.
When it comes to building loyalty, the best brands have started to view engagement as the consumer does.