When executed properly, influencer campaigns can have a huge impact on public awareness of your brand, and, ultimately, on your business’ bottom line.

In short, high-stress levels among your sales team can lead to unmet targets and decreasing sales figures, which can trigger even more stress. Before you know it, you’ll have a burned out sales force and a company on the verge of collapse. It’s a vicious cycle — and decisive steps need to be taken to stop it.

Monetize your business' data: Here's a how-to list to turn your data into profit-driving strategies and solutions.

Generating leads from social media is wonderful, but if you can’t convert these leads into sales, you’re wasting your time, money and energy.

Push through your fears, and use your customer data to evoke emotion and increase your company's ROI.

In the online world, the old maxim about “location, location, location” as the key to success no longer holds true. A more helpful mantra is “data, data, data.”

A cold call is an interruption for your prospect, so you’re already starting out with one strike against you.

When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.

Not only are companies overlooking individuals on their own, many are actually going out of their way to create and exploit false fear and shame about being uncoupled or unmarried.

What we often fail to realize is connections are just relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand your brand, and how you should start a relationship with your customers.

l media is one of your brand’s most direct touch points with customers. It’s quickly becoming an arm of many brands’ customer service departments, as social media managers are frequently on the front lines when complaints or reports surface on social media. Plus, the content a brand proactively pushes out clearly shapes public perception.

Don’t let confidence elude you during your presentation. Use these five acting techniques to deliver a presentation that reassures your prospect they are making the right decision.