Edit ModuleShow Tags

I think I can, I think I can, I think I can…


Published:

Many salespeople believe that their particular industry doesn't encourage referrals and therefore they believe they can't get referrals. Typically, this myth evolves because people expect that referrals will just fall into their laps. When these referrals don't materialize, they assume that referrals are just not possible in their business and by the way, that in turn validates their beliefs about can't get a referral.

Truthfully, there are very few industries where referrals just happen, so the rest of us have to work hard to get referrals. When salespeople help the referral process to move forward by being proactive, they often find that referrals are a great way to find new prospects.

Unfortunately, clients and associates are not actively looking to refer people to you. This may happen in some businesses, but only a few. The rest of us need to engage all the contacts that we have -- family, friends, business associates, clients, etc.

To do this, first describe your ideal prospect because often our clients and associates truly don't know what we are looking for. The second step is simple (but often overlooked). Ask them for referrals! There is no rule that states that salespeople can't ask clients and associates whether they know of anyone who might benefit from their product or service.

Of all the people within our spheres of influence, 20 percent will give us referrals without asking, 20 percent won't give a referral even if asked, and that leaves 60 percent of our contacts who will give a referral if we ask them for it! Try to target these people with a systematic way of gathering referrals and you'll be pleasantly surprised by how well referrals can work.

Make a referral list for yourself by writing down all those individuals who might have a good referral for you and set a goal for how many referrals you would like them to give to you (at least two). Once you have closed business from those referrals, branch off from that second group and set another goal for asking them for referrals.

If you continue this process of asking each group for more referrals, you will see how a handful of people can make a big number of prospects, and then how those prospects will lead to more prospects. The key is to start asking!

Most likely, your contacts won't remember to refer business to you unless a prospect asks them about your service or product. We all know this happens rarely in business. Instead, ask them who they know who might benefit from speaking with you. It never hurts to ask! And by asking consistently, we receive referrals consistently.
{pagebreak:Page 1}
Gary Harvey is the founder and president of Achievement Dynamics, LLC, a high performance sales training, coaching and development company for sales professionals, managers and business owners. His firm is consistently rated by the Sandler Training as one of the top 10 training centers in the world. He can be reached at 303-741-5200, or gary@achievemoresales.com .

 

 

 

 

Edit Module
Gary Harvey

Gary Harvey is the founder and president of Achievement Dynamics, LLC, a high performance sales training, coaching and development company for sales professionals, managers and business owners. His firm is consistently rated by the Sandler Training as one of the top 10 training centers in the world. He can be reached at 303-741-5200, or gary.harvey@sandler.com.

 

Get more content like this: Subscribe to the magazine | Sign up for our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Why your SMB needs enterprise-grade connectivity

To support the productivity of employees and the anytime-access needs of customers, you need to think about expansive connections to your business. What’s more, this needs to be accomplished without much management time, so you and your employees can focus on doing what you do best — building your business.

Colorado artisan gives with Handmade at Amazon

After spending hours upon hours and then days and weeks crafting candle formulas, researching packaging and learning the handmade lingo, Sejal created KarmaLit.

Agriculture goes geothermal in Pagosa Springs

The nonprofit 501(c)3 Geothermal Greenhouse Partnership planted crops in the first of three spring-heated growing domes in a park on the San Juan River in late 2016. The geothermal energy allows for year-round production, whereas Pagosa’s average outdoor growing season spans just 11 weeks.
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit Module