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Attract and Retain Talent Through Passion and Purpose

How can managers hire and inspire the right people?


Have you noticed a shortage of talent for businesses? With unemployment at all-time lows, organizations are seeing their growth hindered by the inability to attract, hire and retain people. 


Studies show that at any time 50 percent or more of employees would leave their present positions, if they could find the next best thing. It is extremely competitive out there. People are not engaged.  They are not finding what they want in employment. It's not about the money.  It's about finding the right way to contribute and connect. When pursuing a passionate purpose people are engaged and intrinsically motivated. They are loyal and continue to make a meaningful difference.

What is a manager to do?

How can managers hire and inspire people? 

Organizations and managers need to provide employees:


People want meaning.  How can their work provide them value and substance? It starts by asking what do your employees value? What is important? You need to know what makes your employees hearts sing. How can employees' values align with your organization's core values? (You have discerned clear corporate values to live by, right?  Are you living by them? It may be time to revisit these.)


When people have a choice in how they use their time and talents, they are more intrinsically motivated. They will unleash their passion. Passion produces productivity and positivity. Passionate people stay and contribute. How can you give employees choice in their work?  Have you asked them lately what they feel is the best way to accomplish the corporate goals? (You have clear quarterly corporate goals whereby each employee has a personal action-plan directing efforts toward achieving these objectives, right? Yearly corporate strategic planning with quarterly updates should deliver a short one-page plan which helps managers and employees get aligned.  This plan is the means to communicate to prospective employees how they can make a meaningful difference in your organization.)

People seek passionate purpose in their work which provides them meaning and connections. When people find and fulfill their passions within their organization, they are more willing to stick around. They are productive and have fun along the way. The 'pursuit of passionate purpose' can be used by organizations to attract and retain the talent.  It works.

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Theresa M. Szczurek

Theresa M. Szczurek, Ph.D., co-founder and CEO of Radish Systems, is a serial technology entrepreneur. The story of her last start-up, which sold for more than $40 million in less than six years, is included, along with her strategies for success, in the Amazon-bestseller Pursuit of Passionate Purpose: Success Strategies for a Rewarding Personal and Business Life. www.RadishSystems.com, www.radishsprouts.typepad.com and @TheresaSzczurek on twitter.

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