It's time to challenge the status quo
Steve Sorensen //March 1, 2016//
It's time to challenge the status quo
Steve Sorensen //March 1, 2016//
Think of tumbleweeds blown into the corner of a barbed wire fence. As a farm boy growing up in Colorado, it doesn’t take much imagination to conjure up the image.
This is how many organizations find their customers. “We’ll take any ol’ weed that blows into our fence”. Or they hire a salesperson, (weed catcher on the loose) and put them in “the field”.
It’s time to challenge the status quo. I suggest a customer acquisition/customer retention strategy. As a matter of fact, I suggest a five-year customer acquisition/customer retention strategy.
What’s the current state of your race to revenue or tumbleweed gathering efforts?
Take the test:
How’d you do? Are you able to easily answer the questions, and associate a direct or tactical financial impact to each and how each compliments or detracts from your organizational strategy?
Granted, that’s a substantial test critical however to having a business that is easier to sell or run in any kind of market condition. Nothing speaks more profoundly than a highly profitable, well-run organizational machine that comes from brand positioning, a solid percentage of retained customers, and delivering on the customer promise, everyday every time.
Does your organization specifically brand itself through its customer acquisition/customer retention strategy, do you have the tools, people and processes in place to deliver on your customer promise every time, everyday? Do you have a consistent method to measure straight-line from measured performance to strategic initiatives?
I offer this simple solution, no more tumbleweed gathering time to get focused on your strategic customer acquisition/customer retention program today.