10 iconic products exemplify the stellar state of tangible brand building
Eric Peterson //March 6, 2017//
10 iconic products exemplify the stellar state of tangible brand building
Eric Peterson //March 6, 2017//
Spacecraft built here have traveled all over the solar system. Back on Earth, people have enjoyed billions of cups of Sleepytime Tea and more than 1 billion pints of Fat Tire Amber Ale. People have cursed the parking gods after finding their car immobilized by a Colorado-made Denver Boot, and thanked everybody and their mother after receiving a Ridgway-made Grammy Award.
It's a brand that carries value. Simply, put, the state is an incredible launch pad for manufacturers in a host of industries.
Click below to see the goods Made in Colorado.
The 2017 MIC class represents locally made tangible goods you can ride, play, taste and touch – reflective of the place we call home and the romance of "the Rocky Mountain West," says Chuck Sullivan of Something Independent, a convener of Colorado entrepreneurs. Whether honored for their ethics or inventiveness, these companies have launched businesses, products and cultures that are “built to last,” Sullivan says. "They are collaborative but with a competitive drive that sets them apart from the pack. There’s a respect, appreciation and alignment of the product and the people,” Sullivan says of ColoradoBiz magazine's Made in Colorado companies.
The 2017 Made in Colorado forum and awards magnetized makers from around the state to celebrate and share insights on the highs and lows of the industry.