Adrian Tuck's Leadership Training Helps Him Keep Calm in Crisis
CEO of Boulder-based Tendril, launches first-of-its-kind mobile application unifying utility programs including billing, customer service and engagement
Adrian Tuck’s leadership training began as a platoon commander in the British military at 19, where he was the youngest person in his squad leading much older and more experienced men. It instilled in him the ability to push his more than 100 employees while inspiring them to succeed and to remain calm in the face of crisis — two skills that have served him well as he has moved Boulder-based Tendril from failure to success in the last five years.
This past year, Tendril launched multiple new products to the energy market, including the first mobile application to unify utility programs including billing, customer service and engagement. Tendril also launched tools for the real estate industry so potential home buyers could assess future energy costs and opened offices in Europe and Australia.
With the help of his COO, Tuck has doubled down on creating a healthy culture, winning multiple awards, including Outside magazine’s Best Place to Work. Tuck has been named a World Economic Forum Technology Pioneer, which recognizes companies from around the world that are poised to have a
significant impact on business and society. And Tuck spearheaded the effort to turn Tendril into a B Corporation, a company publicly certified for working toward the greater public good.