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Innovation Serves the Underbanked in the Financial System

Lamine Zarrad dreams up Joust, named top under-40 professional


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LAMINE ZARRAD, 39

CEO + FOUNDER, JOUST

Drawing on his personal experience as a refugee and immigrant, former U.S. Marine Lamine Zarrad developed innovative ways to serve the underbanked in the financial system by applying new technology to traditional structures and practices. His financial platform, Joust, serves the “gig economy,” people working side jobs as freelancers and entrepreneurs, with banking, payments and invoicing to help micro businesses succeed. “Lamine is generous with his time and knowledge and has mentored several startups and young people,” co-worker Rita Crague says.

Zarrad is active in the startup and small business community in Denver, sharing connections, technology and ideas, as well as participating in industry seminars and networking events. He also is active with fwd.us, an organization that advocates for immigrants. “Lamine has vision and a passion for extending services to the unbanked,” Crague says. “He is a true futurist.”

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Lisa Ryckman

Lisa Ryckman is ColoradoBiz's managing editor. Contact her at lryckman@cobizmag.com.

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