It can be tough coming up with new stuff
Ben Walker //November 5, 2015//
It can be tough coming up with new stuff
Ben Walker //November 5, 2015//
As a business owner, I know firsthand that blogging is necessary to connect with customers, share expertise and increase SEO. I’ve also learned, however, just how difficult it can be to come up with unique and interesting content for my business blog month after month.
My company, Transcription Outsourcing, LLC, provides transcription services to businesses and professionals in a variety of industries. At first I felt as though I had unlimited topics to cover in my blog posts. However, after about nine months, my fountain of topics began to run dry and I had to look for creative ways to keep my blog interesting and relevant. Here are a few tips of the trade that I’ve employed to keep my blog fresh and my content idea mill running.
In addition to the tips listed above, I find it helpful to create a list of potential topics and ideas and plug these into a rough editorial calendar. On days when I’m having trouble coming up with fresh content for the blog, I can always reference the calendar for a topic idea. Creating a successful blog requires time and creativity; but the rewards of increased SEO, brand awareness, press coverage, web traffic and ultimately higher sales are well worth the effort.