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August 2014 Issue

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Real estate roundup: Apps on the home front

Tech offerings lend a hand to buyers, sellers and renters

By Margaret Jackson

In addition to offering Web-based searches for homes, a variety of companies have developed apps designed to put the process of buying a home in the palm of your hand. Move Inc., which operates realtor.com, reported that the average monthly unique visitors to both its Web and mobile sites grew 13 percent year-over-year to 23.9 million in the fourth quarter of 2013, proving consumers are continuing to leverage tech tools for their home-search process. Most residential-search applications are products of technology companies and experts, but Seattle-based Redfin is a real estate agency that’s developed such a tool. Buyers strolling through neighborhoods carrying GPS-clad smart phones armed with Redfin’s app are alerted to open homes in the vicinity. “In a fast-moving market, we’ve been able to arm our customers with better, faster information,” said. . .

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