Laura Cook Newman //July 18, 2013//
As a dutiful employee, I always parked my car far from the building and made the trek. The rock star spaces were reserved for our paying customers.
So it was shocking to hear my revered marketing professor in grad school say, “Tell your employees to park at the front of the building.”
Slackers, I thought.
He continued, “Have you ever driven by a restaurant and the parking lot is practically empty? It looks pathetic so you keep driving. Then you approach a place packed full of cars? Instinctively, you want to know what all the fuss is about!”
Many businesses I’ve encountered struggle marketing themselves. Why? Because they think they C.A.N.’T.
It doesn’t take a Master’s in marketing or a team of consultants to successfully promote your business. Jay Conrad Levinson coined the term “Guerilla Marketing” in the ‘80’s. This non-traditional style of marketing, like how employees park, is still thriving because it’s F.I.E.R.C.E:
There are successful restaurants already employing FIERCE marketing tactics. Here are some I’ve visited during my travels that are head-n-shoulders above the rest. I caution you not to employ all these tips; think of it like a menu and pick one or two:
Be on the lookout for FIERCE guerilla marketing tricks next time you dine out. And share your buzz-worthy sightings here.