Posted: June 01, 2012
Colorado Companies to Watch spotlight: 34 Degreesthe staff of ColoradoBiz
(Editor's note: Each week, we're profiling one of this year's 50 Colorado Companies to Watch winners. This week's featured company: 34 Degrees.)
Snapshot: Denver-based 34 Degrees produces a crispbread cracker using all-natural ingredients in savory flavors (natural, sesame, rosemary, black pepper and whole grain) and sweet flavors (caramel, chocolate, cinnamon and graham). They are sold at Whole Foods Market, King Soopers, Costco, Walmart and specialty stores. Revenues grew 28 percent last year. The company projects 58 percent growth this year.
Leadership: President Craig Lieberman founded the company in 2003.
Work force: 34 Degrees employs six people and expects to expand to nine this year.
Pivotal moment: In 2007, 34 Degrees began manufacturing its crispbread crackers in Colorado rather than importing them from Australia. The decision involved buying an expensive oven but gave the company the ability to develop new products.
Technological edge: Three ovens manufactured in Germany produce 34 Degrees’ unique, wafer-thin cracker.
Company culture: The six-member corporate team "has ultimate control over product development, marketing strategy and sales." Its charity work includes in-kind donations and volunteer hours at the Food Bank of the Rockies and cash donations to Cooking Matters of Colorado.