Posted: June 11, 2012
Colorado Companies to Watch spotlight: Backflip StudiosBy the staff of ColoradoBiz
Snapshot: Backflip Studios creates games for mobile devices. Revenues increased more than 200 percent in 2011 and are projected to reach 350 percent this year.
Leadership: Julian Farrior has been CEO since 2009, when the Boulder company was founded.
Work force: Backflip expects to grow from 50 employees to 80 this year.
Pivotal moment: Backflip was one of the first mobile gaming companies to leverage free games as a way of creating a powerful active user base and distribution network.
Technological edge: Backflip built its gaming engine from the ground up, which allows it more flexibility than third-party solutions. "It is smaller and more efficient, resulting in a smaller download size for the end user. This has been crucial in our successful distribution strategy."
Company culture: Some of Backflip’s top games (NinJump, Paper Toss, DragonVale, Strike Knight) originated at its monthly idea meetings. The company donates to local food banks, shelters, educational institutions, health facilities and enrichment programs for underprivileged youth.