Edit ModuleShow Tags

Colorado Companies to Watch spotlight: Rocky Mountain Popcorn Co.


Published:

www.rmpopcorn.com

Snapshot: Centennial-based Rocky Mountain Popcorn Co. manufactures pre-packaged, ready-to-eat popcorn distributed through retail outlets, primarily convenience stores through out the U.S.

Leadership: Karen Bradley has been CEO and president since 2007. The company was founded in 1986.

Work force: Rocky Mountain Popcorn ended 2011 with six full-time-equivalent employees and expects to maintain that number through this year.

Pivotal moments: Early in the company’s history, it took a step back and concentrated on defining its brand. The result was a package design that stands out in a cluttered environment. Secondly, the company closed on a sale to a major chain of truck stops in 2009, after a yearlong effort. This led to national distribution, increased recognition and a tripling of sales in 12 months.

Growth curve: Rocky Mountain Popcorn’s revenues have more than tripled since 2008, and the company is projecting a 14 percent gain this year.

Innovation: Rocky Mountain Popcorn’s "caddies" ease the burden of distribution for distributors and reduce both labor and store-stock concerns for retailers.

Marketing approach: The Rocky Mountain Popcorn brand is primarily expressed through product and packaging, evoking the healthy aspects of life in the Rockies. Rocky Mountain Popcorn’s branding, the company says, is to salty snacks what Coors Light is to beer.

Edit Module
the staff of ColoradoBiz

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Why you should be sleeping on the job

Decades ago, Seinfeld’s George Costanza was nearly busted for office-hour sleeping sessions under his desk. Today, though, a growing number of companies are waking up to the benefits of power naps.

How to decide if an IPO is right for you

It’s a perplexing time for middle market Colorado executives who are deciding how best to raise capital for their companies. For starters, let’s look at a few recent examples of companies trying to navigate the present market.

AOL's founder stops in Denver to spotlight the American dream

Steve Case has taken to the streets on a cross-country Rise of the Rest tour to shine a spotlight on entrepreneurial ecosystems between the coasts. And this year’s five-day, five-city excursion- Oct. 3-7- makes its way to the Mile High City on Oct. 4.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: