Edit ModuleShow Tags

Colorado Companies to Watch spotlight: Rocky Mountain Popcorn Co.


Published:

www.rmpopcorn.com

Snapshot: Centennial-based Rocky Mountain Popcorn Co. manufactures pre-packaged, ready-to-eat popcorn distributed through retail outlets, primarily convenience stores through out the U.S.

Leadership: Karen Bradley has been CEO and president since 2007. The company was founded in 1986.

Work force: Rocky Mountain Popcorn ended 2011 with six full-time-equivalent employees and expects to maintain that number through this year.

Pivotal moments: Early in the company’s history, it took a step back and concentrated on defining its brand. The result was a package design that stands out in a cluttered environment. Secondly, the company closed on a sale to a major chain of truck stops in 2009, after a yearlong effort. This led to national distribution, increased recognition and a tripling of sales in 12 months.

Growth curve: Rocky Mountain Popcorn’s revenues have more than tripled since 2008, and the company is projecting a 14 percent gain this year.

Innovation: Rocky Mountain Popcorn’s "caddies" ease the burden of distribution for distributors and reduce both labor and store-stock concerns for retailers.

Marketing approach: The Rocky Mountain Popcorn brand is primarily expressed through product and packaging, evoking the healthy aspects of life in the Rockies. Rocky Mountain Popcorn’s branding, the company says, is to salty snacks what Coors Light is to beer.

Edit Module
the staff of ColoradoBiz

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

How Infinity Park turns great ideas into amazing events

If you've got an idea, the Infinity Park Event Center staff can turn it into an event. "We have some incredible space in the event center that's very much akin to a blank canvas," General Manager Bobbi Reed says.

The best ways to share wealth with family

Cash gifts allow the recipient to spend the funds on any item or experience they want – which can be both good and bad. Small gifts of cash may do no harm, but what if the gift is a more sizable amount?

How to exercise in the heat

Summer is a great time of year to spend time outdoors, but with the dog days of summer fast approaching, exercising outdoors in the extreme heat comes with some risks. Here are some tips for safely exercising outdoors in the hot summer months.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: