Edit ModuleShow Tags

Colorado Companies to Watch spotlight: Rustic Log Furniture


Published:

www.rusticlogfurniture.com

Snapshot: Alamosa-based Rustic Log Furniture manufactures log furniture products using dead standing aspen from the Rocky Mountain forests and distributes them to retail stores across the country.

Leadership: Randy Jackson has been president since the company’s founding in 1996.

Work force: Rustic Log furniture ended 2011 with 35 full-time-equivalent employees, a 71 percent increase over the previous year. It expects to employ 45 this year.

Pivotal moment: When Rustic Log outgrew its manufacturing location, the company leased adjoining property that had more acreage and highway frontage. Walk-in traffic surged as a result.

Technological edge: Rustic Log Furniture is connected with most of its suppliers for virtual automation of the inventory-ordering processes. The invoice software is linked to the factory’s batch processing reports that export piece lists for the various work stations. Machinists used by Rustic Log have developed new equipment and modified existing equipment to optimize various processes.

Competitive Edge: Rustic Log Furniture has developed, streamlined and automated processes to deal with the irregular nature of log furniture. Its product line is the most extensive in the industry, according to the company. Competitive advantages it has realized from collaborating with suppliers and distribution networks have allowed it to price products 10 percent to 20 percent below the competition.

Growth curve: The company’s revenues soared 34 percent in 2011 over the previous year, and it is projecting a 20 percent gain this year.

Edit Module
the staff of ColoradoBiz

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Verizon increases peak mobile speeds in Denver and other cities by 50 percent

Verizon has launched LTE Advanced technology to bring 50 percent faster peak wireless data speeds to more than 288 million people in 461 cities from coast to coast, including Devner.

JLL secures space for CommercialTribe in the heart of LoDo

JLL has secured a prime location for CommercialTribe in Denver’s LoDo neighborhood in a space formerly occupied by an oil and gas firm.

Own a small business? Here are five things you should be thinking about

If you’re a business owner, you are always thinking about the next big idea, the bottom line and how you can make things better for your employees. We asked a few lenders what their small business customers should be thinking about, and here’s what they said:
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: