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Colorado Companies to Watch spotlight: SoundTraxx


Snapshot: Durango-based SoundTraxx (legal name Throttle Up! Corp.) designs, manufactures and sells innovative consumer electronics for the model railroader.

Leadership: Steven Dominguez has been SoundTraxx’s president and owner since its inception in 1990.

Work force: The company ended 2011 with 29 full-time-equivalent employees and expects to expand to 34 employees this year.

Pivotal moment: In 1998, the company purchased its first robotic assembly line, giving it control over the manufacturing process, providing regular product at needed intervals and improving quality control. In 2006, SoundTraxx released its Tsunami sound system, whose features and performance eclipsed the competition and remains an industry benchmark.

Competitive Edge: As a designer and manufacturer of electronic sound-effect systems for model trains, SoundTraxx has gained its competitive advantage by focusing on three key strengths: innovation, customer service and quality manufacturing.

Growth curve: SoundTraxx has enjoyed steady, double-digit sales growth over the last decade, including 65 percent last year.

Innovation: While most competitors outsource their production offshore, SoundTraxx manufactures its products in-house, enabling the company to maintain tight control of quality. It invests regularly in automated manufacturing technology using computers and sophisticated robotics. Cost efficiency and quality is such that several SoundTraxx clients are bringing the company work formerly done in China.

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