Colorado Companies to Watch spotlight: WellTok Inc.
Snapshot: WellTok is the developer of CafeWell, the social health network that makes getting better connected to your health and fitness more fun and more rewarding. Clients include health-insurance companies, hospital systems and large physician practice groups.
Leadership: Scott Rotermund has been president of Denver-based WellTok since the company’s founding in 2009.
Work force: Since 2010, WellTok’s work force has more than doubled. It ended last year with 20 employees and expects to add another 14 this year.
Pivotal moment: In 2010, in conjunction with the company securing $3 million in A-series venture funding, Denver was chosen for the company’s headquarters over California and East Coast locations. The better business cost and lifestyle advantages have helped WellTok grow from four employees to 20 in 2011.
Competitive Edge: WellTok is unique in pioneering Social Health Management (SHM), the first integrated solution that connects consumers’ social health network activity and success to the health-care system. That integration ultimately enables rewards and lower premiums for consumers. It also facilitates care provider knowledge and health planning with patients. WellTok does this by getting consumers meaningfully engaged with their health, improving communications and brand affinity with consumers, and aligning member incentives to drive changes in health behaviors.
Growth curve: WellTok’s revenues jumped 1,700 percent last year and are projected to increase another 122 percent in 2012.