Posted: June 01, 2009

Colorado Cool Stuff: Bouré bicycle clothing

Bouré: Bicycle fashion designed to be timeless

Eric Peterson

Drew Bourey started Bouré in Tucson in 1988 after a two-week crash course from a friend. Bourey, who was racing bikes at the time, moved his fledgling manufacturer to Durango a year later and partnered with Ned Overend to make jerseys, shorts, tights and other clothing, slowly and steadily growing the business.

CoolStuff_Boure.jpg

In the 1990s, however, “The screws got tightened on domestic manufacturing,” Bourey says. “We never really had the desire or the size to go offshore. Luckily for us, the Internet popped up around this time.” Bourey successfully steered the company into direct e-commerce, with a focus on function and durability over fashion. “We don’t come out with a new line every year,” he says. “If it doesn’t wear out, you don’t want a neon green jacket 10 years after it’s out of style.” Most items: $75 to $150 retail.

Made by Bouré Sportswear Inc., Durango, (888) 889-9242, www.boure.com. Also available at several bicycle stores throughout Colorado.

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Denver-based writer Eric Peterson is the author of Frommer's Colorado, Frommer's Montana & Wyoming, Frommer's Yellowstone & Grand Teton National Parks and the Ramble series of guidebooks, featuring first-person travelogues covering everything from atomic landmarks in New Mexico to celebrity gone wrong in Hollywood. Peterson has also recently written about backpacking in Yosemite, cross-country skiing in Yellowstone and downhill skiing in Colorado for such publications as Denver's Westword and The New York Daily News. He can be reached at Eptcb126@msn.com

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