Posted: April 16, 2009
Colorado Cool Stuff: PepPods
Boulder company offers effervescent energy drinkEric Peterson
The minds behind the PepPod, Zach Zeldner and Skip Meador — whose business cards sport the respective titles of “Zookeeper” and “Head Cattle Brander” — met playing soccer in Boulder and discovered tablet-based effervescent drinks on trips overseas.
“Effervescents are really big in the rest of the world,” says Meador, noting that most are hydration-based or vitamin-based, not formulated as energy drinks like PepPods. The pair founded the company in 2005 and developed the product for three years, testing formulas on friends, perfecting both the flavor and formulation of their tablets. Ingredients included “real levels” of caffeine, taurine and guarana, and only one calorie — to be dissolved in eight to 16 ounces of water and quaffed.
Featuring a lower price tag and foil packaging, the PepPod has taken the market by storm since its launch in late 2008, nabbing a distributor and 200 accounts in its first quarter on the market. “We’re having a blast,” Meador says. $1.49 for a single serving retail. Made by BLhUE Inc., Boulder, www.peppod.com. A retailer locator is on the website.
Denver-based writer Eric Peterson is the author of Frommer's Colorado, Frommer's Montana & Wyoming, Frommer's Yellowstone & Grand Teton National Parks and the Ramble series of guidebooks, featuring first-person travelogues covering everything from atomic landmarks in New Mexico to celebrity gone wrong in Hollywood. Peterson has also recently written about backpacking in Yosemite, cross-country skiing in Yellowstone and downhill skiing in Colorado for such publications as Denver's Westword and The New York Daily News. He can be reached at Eptcb126@msn.com