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Kendra Lee //April 21, 2015//
In our business lives, the start of a new fiscal year causes us to look ahead to what we want to accomplish.
But I don’t believe you have to wait until Jan. 1 to set resolutions that will change your personal or professional path. I also don’t believe that you have to wait to start what you know needs to be done.
“Do it now!” is my motto.
Most recently, I set goals in October, announcing to my team that the next 12 months will be a year of numbers. The salesperson in me would love to be spontaneous and make decisions based on my gut instincts. But the business owner in me knows that your gut can only take you so far before you must confirm and adjust your direction based on the numbers.
And it’s never been easier to track numbers whether you’re a business owner, salesperson or marketer.
It seems that CRM, email, marketing automation, accounting and operations applications all track just about everything you can imagine. Why not use those numbers to our advantage?
So, my goal is to use the numbers available to us to guide our business. Here are the top four numbers that I’ll be monitoring:
Even if numbers don’t seem as fun as gut instincts, they provide insights that will allow you to quickly shift your business without waiting for Jan. 1.