Edit ModuleShow Tags

GenXYZ: Deirdre Wildman, 38

Hospitalitarian and senior event designer, Four Five One Events/Catering By Design


As the top designer at Four Five One Events, Wildman produces more than 100 events annually throughout Colorado and the United States.

When did the catering bug bite?

I was a stay-at-home mom in my early 20s, and out of boredom, I found out how to sew, cook, and I loved to throw parties – you know all that Martha Stewart stuff. One day, someone said to me, ‘You know, you should be in the business of entertaining.’ After that, I was with Three Tomatoes Catering for seven years.

And you’ve been in the biz ever since?

I opened a restaurant for a few years, but I missed the creativity of catering, so I came back. My educational background was in journalism and marketing, but with opening and ultimately selling a restaurant, I like to say I gave myself an MBA.

What’s your focus at Four Five One Events?

I work only in the corporate and nonprofit world. When Microsoft held their convention in Denver a couple of years ago, they hired us. And when they moved the convention to Atlanta, they wanted us back so we packed up trucks and moved it all across the country. The events won prestigious catering awards.

Did the recession affect your industry?

The hardest year was 2009. Even the companies that still had money couldn’t do over-the-top things because of the whole perception of a company throwing around money in hard times. Today, in the corporate world, there’s more confidence in spending money. But nonprofits are always on a budget.

Do you enjoy rising to the challenge of working on a budget?

I love it when a nonprofit client says to me, ‘I can’t believe how far you’ve stretched my dollar.’

So what, exactly, is a hospitalitarian?

I needed a business card, and I thought, ‘What do I call myself? I’m not a philanthropist because I don’t have a lot of money to throw around. I work in hospitality.’ So I took a bunch of words, lumped them together and checked [Google]. And what’s great is they let me call myself a hospitalitarian here.

Edit Module
Maria Martin

Maria Martin is a freelance writer.

Get more content like this: Subscribe to the magazine | Sign up for our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

The Ritz-Carlton, Denver Names Tabish Siddiquie as General Manager

The Ritz-Carlton, Denver announced the appointment of Tabish Siddiquie as general manager

Executive Wheels: A Toyota That Tastes a Lot Like Meatloaf Tuesdays

This 2018 model - the 8th generation of the venerable model that Toyota debuted in 1982 - has been redesigned and is overall bolder, with a more aggressive grille and lines, somewhat sleeker and rounded.

Financing Your Spring Remodeling Project

Whether it’s a landscaping, gardening or home remodel you are dreaming of, there are some wise steps to follow before undertaking such a costly project.
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags