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GenXYZ: Madison Carter, 27

Financial Adviser, Morgan Stanley Wealth Management. Founder, On the Pulse LLC


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Carter runs a consulting firm to help form strategic partnerships, all the while working as a financial adviser.

What led you to your current career path?

When I went to Boston College I didn’t know what I wanted to major in. I tried to propose a major in entrepreneurship, and eventually I decided on an economics major. After junior year I got an internship with Smith Barney in Denver, and I was hired full-time after I graduated in 2008. Smith Barney merged with Morgan Stanley.

What does entrepreneurship have to do with being a financial adviser?

Your success is dependent on you. The resources of the firm can help, but like a business owner, if I work hard and continuously enhance my expertise and services, I will succeed. Without that constant dedication and innovation, I could very easily become obsolete. 

What is On the Pulse?

On the Pulse is the consulting business I started in 2010. I help nonprofits and for-profits develop strategic partnerships to accomplish business expansion, fundraising or empowering collaboration.

What is one myth you can dispel about wealth managers?

Some consider it to be a sales job, but those who are most successful view themselves as entrepreneurs. It’s not transactional; it’s an ongoing relationship.

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Nora Caley

Nora Caley is a freelance writer specializing in business and food topics.

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