Edit ModuleShow Tags

GenXYZ: Shawn Hansson, 35

Founder and CEO, Logic Integration


Published:

Hansson turned his love of electronics and A/V equipment into a business that counts the likes of DISH Network, Sprint, Costco and others as customers.

You have a minor in music. Was rock star your first career choice?

No. Actually in 2000 I toured with a group all over the U.S. and met my wife; she was the singer and I was the drummer. We were helping youth who were abused and addicted to substances, and counseling them. So we’d do big rock concerts and then we’d hang out after and basically encourage kids, help them find help. We did that for a year. Then we got married, moved to Colorado, worked for a couple of other companies and started this company.

On the Logic Integration website, you’re described as a “boy genius” because you were installing A/V equipment in your teens. Is that right?

Well, my dad was into electronics. So I grew up with kind of an obsession with that stuff and I was taking apart things I wasn’t supposed to. I remember when I was about 8 years old, I took a brand new pair of JBL speakers that my dad had. I took the drivers out and wanted to see what was inside. I eventually started building my own speakers and trying out different boxes and materials.

A major piece of the Logic Integration sales pitch is that you make easy-to-use technology. How?

I have an approach kind of like Steve Jobs. He changed the way we interface with technology. So what we try to do here at our company is approach everything like a kid. If you walk up to a remote or touch panel, what do you want to do? Well I want to turn it on first. What’s the next thing I want to do? What do you want to listen to or watch?

The rest is behind-the-scenes. The customer doesn’t care how we do it, we just get it done. And that way, when someone walks into a board room or a theater, they can walk up, touch the iPad, and they really don’t need instruction.

Edit Module
Mike Dano

Mike Dano is a freelance writer and the executive editor for the Telecom Group for FierceMarkets, which includes FierceWireless, FierceTelecom and other publications. Mike has been a journalist for more than a dozen years. Follow Mike @mikeddano and on LinkedIn. Mike is based in Arvada.

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

People want their brain back at work. How can you help?

What we miss is that empowered and engaged behavior are both results, not strategies. The driver isn't an engagement program or emphasizing empowerment, but a Participation Age culture.

Colorado Companies to Watch 2016 winners keep it all in the family

Their first Durango location was a vacant gas station. Their second, perched along the Animas River, featured live music and an existing mini golf course, a perfect blend of fun and food. Serious Texas Bar-B-Q was a hit.

Great Made in Colorado puzzles, paddles, sake and sound

An avid stand-up paddleboarder, Keith Zaring wanted a way to train on solid ground when the water froze. Naturally, Zaring came up with a prototype wheeled paddleboard in early 2015 and honed it by getting out and paddling the pavement himself.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: