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Posted: May 10, 2011

Going public with renewable energy

What to expect after the decision has been made

Greg Pfahl

Last year proved to be a much better year for the initial public offering (IPO), and renewable energy companies have seen their share of activity. In 2010, there were more than double the number of IPOs than in 2009, and we also saw a significant increase in secondary offerings. While it's hard to predict if 2011 will be a frothy IPO market for renewable companies, it is clear the public's appetite for risk is growing.

The decision to go public is complex, situational and a big step for any company. Not all IPOs are huge. According to Keating Capital/Capital IQ, 85 percent of NASDAQ companies have market caps less than $1 billion and 40 percent of listed companies are unprofitable. About 10 percent had revenues less than $10 million. If your company determines that an IPO is the correct decision, companies should know what to expect and how to prepare for an IPO, because it isn't all about the money.

Start early

This is not a fast process. If you are operating on a shoestring budget and have three months worth of cash, the IPO is not for you. Going public can take six months but will more likely take a year. So if funds are dear, consider government grants or loan guarantees, selling tax credits, selling to private institutional investors, bank financing if you have assets that can be used as collateral, licensing your technology or other fundraising activities.

Still interested? Here are some issues that could trip you up if not accomplished at least six months prior:

Solid financials - You might expect an auditor and CPA to say you need quality financial reporting, but you'll hear the same thing from underwriters, securities attorneys and investors. The smarter clients considering either an IPO or even a private sale get us involved several years before the deal. Audited financials by a reputable firm give you better leverage. Generally, when filing your initial registration statement with the SEC, you will need to include the most recent two years' balance sheets and the most recent three years' income statements (one year of balance sheets and two years of income statements for Smaller Reporting Companies), statements of equity and cash flows, all audited by an independent audit firm registered with the PCAOB. In addition, if the age of the audited financial statements is more than 129 days old, then you will need to file stub period financial statements which are required to be reviewed by your independent audit firm.

Management - A year in advance, evaluate your existing management team and assemble the best team you can, preferably one with transactional or public company experience.

Board of directors - You should begin assembling a strong, independent board and a complete set of corporate minutes and any governance records. Most private companies operate with a board of directors consisting primarily of management and friends or family members. However, most stock exchanges require that the majority of the board of directors of a company traded on their exchange be independent. In addition, the SEC and certain stock exchanges require an independent audit committee.

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Compensation Disclosure and Analysis - Compensation disclosures have been one of the SEC's hot buttons over the past several years and as a public company you will need to provide extensive disclosures in your periodic filings. So get the policies and contracts in place prior to going public.

Document material agreements - As part of their due diligence process, the underwriter and their team will be requesting and reviewing all of your material agreements. In addition, you will be required to file as exhibits with the initial registration statement all material contracts outside of the ordinary course of your business. This is where your legal counsel fits in.

Protect your intellectual property - Investors these days need to know what it is you truly own and can defend in court from patent infringement if necessary.

Play defense - This includes anti-takeover provisions and poison-pill takeover measures.

Do a risk assessment - Identify any issues that could affect your company and prepare measures to deal with them. This could vary from legal, market, commodity and political risk to workplace issues.

Prepare for periodic filing requirements - As a public company you will need to file quarterly and annual reports with the SEC within the required timeframes. Prior to going public, ensure that you have systems in place to accommodate these requirements.

You will also need to disclose and report on your internal controls over financial reporting. The requirement to provide an independent auditor's report on internal controls over financial reporting (commonly referred to as 404b) was removed by the Dodd Frank Act for smaller reporting companies as defined by the SEC. But even for smaller reporting companies, management will have to provide their report on the effectiveness of their internal control over financial reporting. The initial documentation of internal controls and ongoing testing required for this report can be quite time-intensive. Some companies are handling this all internally and others are outsourcing but the process can and should be started before going public and not afterwards.

Selection of an Underwriter - About six months prior to the IPO, management needs to select an underwriter, who will ultimately market the transaction. Some important considerations in making this selection are as follows:

• Industry expertise
• Size of firm; bigger is not always better
• Their perceived commitment to your company both before and after the offering
• Their backlog of deals; are you going to be number one on the list or number one hundred?

The underwriter will have its own SEC counsel who will work closely with your attorney. At this point, the registration statement will begin to be drafted. Once filed, the SEC will review the document and provide comments, generally within thirty days. Within a week to two weeks you will then respond to the SEC's comments and file an amended registration statement. The SEC will review the amendment typically within about a week and potentially provide additional comments. Because of these iterations of comments and responses, the SEC review process can potentially slow down the transaction's closing. It is not uncommon during this process to establish direct contact with the SEC to clarify their concerns and to help expedite the process; this is normally handled by outside counsel and auditors with SEC experience.

The Road Show - One of the last activities for management prior to closing is the road show, where you make presentations to syndicate members, potential institutional investors and retail brokerages. Management's job in these presentations is to respond to questions and present the company, not hype the deal. While you can get into projections, you should stick to facts as much as possible.
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About the author
Greg Pfahl, CPA, is an audit partner in the Denver office of Hein & Associates, a full-service public accounting and advisory firm with additional offices in Houston, Dallas and Southern California. He also serves as a local leader for the alternative energy practice area. Pfahl can be reached at gpfahl@heincpa.com or 303.298.9600.

Greg Pfahl, CPA, is an audit partner in the Denver office of Hein & Associates LLP, a full-service public accounting and advisory firm with additional offices in Houston, Dallas and Orange County. He specializes in financial reporting for complex transactions, including initial public offerings (IPOs), private offerings, and mergers and acquisitions, and serves as a local leader for the firm’s alternative energy practice area. Greg Pfahl can be reached at gpfahl@heincpa.com or 303.298.9600.

 

 

 

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