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Posted: August 27, 2013

Is this thing on?

Using your media relations team as your spokespeople

Korisa Geiger

Your media relations people are usually your best spokespeople because they have become so well ingrained in your brand and message that they can be a walking, talking billboard for your company. For example, I’ve worked with the town of Frisco for more than five years now and truly feel like an extension of their team.

How can you benefit from using your media relations person as your company spokesperson? Here are just a few:

  • Speed – the media relations professional can reply quickly as a spokesperson, complete a quick interview, provide a quote and be available when needed.
  • Message – PR professionals can message anyone, but when that person is so familiar with a brand they become the best option for an interviewee or spokesperson. Not only will reporters begin to call your media relations person for details, images or B-roll, they can also call on your media relations pro to make a statement on behalf of you or your client.
  • Awareness – reporters and media come to associate your media relations pro with your brand, so when they’re talking with a reporter about another client they may have an opportunity to talk about an event or client you represent. For example, often when I visit a broadcast station, they will mention another event or client I have because they associate me with that company.

PR professionals and business leaders, when considering a media relations campaign, be sure to target a spokesperson for the campaign. This will allow for consistent messaging and a faster more efficient response.

Korisa Geiger is a producer for Philosophy Communication, Inc., and a woman who produces results. Whether strategizing a public relations campaign or pitching a stand-out story to reporters, her creative flair ensures clients receive the right attention. When it comes to developing a story angle or securing a feature, Korisa has the knowledge to get the job done. She can be reached at kgeiger@philosophycommunication.com

Enjoy this article? Sign up to get ColoradoBiz Exclusives. The opinions expressed in this article are solely that of the author and do not represent ColoradoBiz magazine. Comments on articles will be removed if they include personal attacks.

Readers Respond

So you're saying: "if your company has a media relations team - let them be the ones to talk to the media?" Sage and timely advice, thank you. By Dave on 2013 08 27
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