Edit ModuleShow Tags

Less is more


Published:

Great media relations experts have to be on message and direct and to the point. This can often be the biggest challenge when pitching reporters. The key is to draft the story in a short message, whether you’re pitching through the phone, by email or on social media networks.

Getting a journalist’s attention has become more challenging than ever, so the first step in setting your pitch is to get them interested in your story. You can provide details, images and video once you’ve hooked them on your idea.

Twitter is a great way to pitch to reporters in a specific niche or location. An example is a recent media relations campaign promoting our client, the Town of Frisco, for its largest event of the year — the Colorado BBQ Challenge. The event pulls in travel and foodie reporters throughout Colorado to sample savory barbeque and experience the mountains during summer. Twitter was used as a tool to reach the target media. Here are a few tips for using Twitter for your pitch.

• Abbreviate – shorten the titles or names as much as possible but still make them readable. No need to throw out proper grammar here. Example: if the event is the “Colorado Barbeque Challenge” event, use “CO BBQ Challenge” instead.

• Use Tags - tag your client’s Twitter page, but don’t include every specific #hashtag associated with the topic. For example, you can use CO #BBQ Challenge, especially if you’re targeting a reporter who covers barbeque.

• Create Lists – build your list of targeted media as you would in a media database — that way it’s easier to find all the Twitter handles of the people you’re pitching.

• Be Brief – the key to a great Twitter pitch is to include exactly what you want in a short message. Example, 40K attend @townoffrisco CO BBQ Challenge for BBQ, chef demo with celebrity Brian Malarkey, Breck Whiskey Tour & more. Details or tix DM me.

When using Twitter as a pitching tool, keep these tips in mind and you’re sure to succeed. Happy tweeting!

Edit Module
Korisa Geiger

Korisa Geiger is a producer for Philosophy Communication, Inc., and a woman who produces results. Whether strategizing a public relations campaign or pitching a stand-out story to reporters, her creative flair ensures clients receive the right attention. When it comes to developing a story angle or securing a feature, Korisa has the knowledge to get the job done. She can be reached at kgeiger@philosophycommunication.com

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

How the way you think can sabotage your success

A negative pattern of thinking and decision-making keeps a lot of us complacent, and stuck ― not to mention unfulfilled and less successful than we want to be.

Celebrating 529 plans on National College Savings Day

As the school year begins to end for some and National College Savings Day (5/29) fast approaching, now may be an opportune time to start thinking about college – particularly 529 college savings plans.

How Denver's Tejon Street came back to life

Over the years, Tejon Street went from a thriving streetcar hub with commercial centers and residences to a neglected neighborhood. But in the last decade, with about $100 million invested in the corridor, Tejon has bounced back.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: