Maximize your membership in a leads group
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Display your passion for yourself and your business. Your passion will attract other people to you, make them want to learn more about you, and give them a higher level of confidence in referring your business.
Don't be pushy. Even in a leads group, ask people if they want to subscribe to your newsletter or receive your e-mails, don't just assume it's okay to subscribe them.
Invite guests. Guests are crucial for the success of a leads group, because they may become members, and they provide freshness to keep the group from getting stale. There's also the possibility that guests will become referral partners, even if they don't join the group.
Look for power partners in the group. A power partner is someone who sells to the same customers as you. For example, a realtor and a mortgage lender are good power partners, because people have a need for both of them at the same time. A flooring company and a cabinet company could be good power partners because they're selling to people who are remodeling.
Take on a leadership role. This will give you visibility every week in addition to the time you spend giving your introduction. It will also allow people to see you in a different role and to gain respect for other aspects of your character.
Give memorable introductions and change them weekly. Every time you tell people something different about what you do, you offer more ways to remember you.
Be fully present at the meeting. Don't check your Blackberry, think about what you'll have for dinner that night or try to untangle a problem at work.
Ask good questions of the presenter to fully understand that person's business. Pretend you are on the sales or marketing team of the presenter and think about all the ways you can promote that person's business.
Arrive early, stay late. Use the time before and after the meeting to talk to people in a way where you are both fully engaged.
Applying these strategies will maximize your investment in a leads group and make it a lot more fun.
Cindy Rold, JD, is a success coach, professional speaker, and co-author of 99 Networking Nuggets and The Networking Gurus News, a comprehensive monthly list of business networking events in the Denver metro area. She can be reached at 303-734-9776 or cindy@cindyrold.com. Visit her website at http://www.thenetworkinggurus.com.
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