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Posted: July 18, 2012

Obama campaign’s Archuleta: Stark choice the tale of this election

The ‘New West’ plays a pivotal role as voters pick between very dissimilar candidates

Bart Taylor

Katherine Archuleta, national political director for Barack Obama’s re-election campaign, is drawn to the West. Her roots here are deep.

“First and foremost, I’m always excited to be able to go back to my home state, where I grew up and led most of my professional life, so from a personal perspective, I’m just thrilled that Denver and Colorado are in the mix of priority states," says Archuleta, a former senior adviser to then-Mayor John Hickenlooper.

Archuleta believes the West – or "New West," a term she borrows from former boss Hickenlooper – will play an important role this November. The election's fundamental issues, however, concern voters nationwide.

 “I get to spend about 80 percent of my time on the road, and while every state is different, wherever I go, all of us share the same values and priorities – access to jobs, health care, a better future for our kids," Archuleta says. "I’m also very proud our president is standing up for women against what I believe are extreme policies from the other candidate.  I also think Mitt Romney is the most extreme candidate we’ve seen on the issue of immigration, certainly the most I’ve seen in my lifetime.”

Her blunt assessment underscores her belief this election provides voters a distinct – and important – choice this fall.

 “There’s a lot at stake. That’s why Colorado is so important to us," she says. "I believe it’s a choice between an economy built from the top-down or one from the middle-class out.”

Katherine Archuleta and Rich Beeson, national political director for Romney for President, will appear at the Diversity in Business breakfast July 24. Register to attend.

Bart Taylor is the publisher of ColoradoBiz magazine. E-mail him at btaylor@cobizmag.com.

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