Jennifer Lester //September 6, 2013//
Awards. Winning them can be expensive, labor intensive, and sometimes an exercise in extreme perseverance accompanied by reams and reams of supporting documentation. But if you survive the process of submitting an award application, what should you do if you actually win?
The first step to promoting an award is to “think three.” Three initiatives that can support your promotion around the award will ensure you are casting the widest possible publicity net. One initiative equals a one-hit wonder and is a waste of time, money and resources.
Following are few ideas to promote your company award:
Marketing
John Smith, President
Smith Realty, Inc.
2013 DBJ Real Estate Power Book Winner
Public Relations
Website
Online Advertising
Send a Gift or Thank You
Of course, there are many more ways you can promote your company’s award, but if you start here (remember the rule to pick three, of course), you’ll be on your way to gaining a great deal of positive recognition for your organization.
If you have more ideas about how your company promoted its company award, please share.