Edit ModuleShow Tags

Selling a home the digital way

Marketing a home has changed dramatically in just a few short years. It wasn’t that long ago that selling a property meant sticking a for-sale sign in the front lawn and taking out an ad in the local paper. Those days have changed!

Real estate marketing isn’t just print advertising anymore – or radio, or TV, or direct mail, or even online, social media, blogs or Twitter. It’s all of these marketing tools and more. And it’s critical if you’re thinking about selling your home to select a brokerage and a real estate agent who understands how to market in the digital age.

Why is digital marketing so important when it comes time to sell your home? Consider this:

• On an average day there are more than 400 million tweets, 500 million active LinkedIn and Google Plus accounts and 3.2 billion likes and comments on Facebook
• More than one billion unique users visit YouTube each month;
• More than 6 billion hours of video are watched each month on YouTube (that’s almost an hour for every person on Earth);
• Nine in 10 home buyers today rely on the Internet as one of their primary research sources, according to the National Association of Realtors. Colorado’s leading brokerage firms have been at the forefront of the revolution in real estate marketing, deploying a multi-pronged marketing.

Digital marketing initiatives which leverages Google advertising, local TV station websites, a wide variety of popular real estate sites, YouTube videos, Facebook, Twitter, and many of the other top-ranked social media sites – in addition to major print publications, serve as the spokes. It’s estimated that effective digital marketing program will attract an additional three million viewers every month and help drive more potential buyers to a brokerage website.

Real estate marketing has indeed changed dramatically over the years. So it’s more important than ever to work with an agent that “gets it” and truly understands how to use a cutting-edge digital marketing program to sell your home.

Edit Module
Todd Moir

Todd Moir is the Director of Marketing for Coldwell Banker (www.coloradohomes.com), a brokerage firm that launched a comprehensive digital marketing campaign earlier this year.  He can be reached at 303-409-6462 or todd.moir@coloradohomes.com

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Seven great ways to keep your cash flowing

If there is one lesson that a recession teaches even the most successful businesses, it's that their biggest threat is often not a lack of profit. It's a lack of cash flow. Slow-paying customers are frequently the culprit.

How to make kindness a state of mind

It should be okay to mention that we are struggling with a problem or concern, but instead we bury any chance of connection by saying something like “I’m fine, thanks.”

Why do so many millennials live in their parents' basement?

As a result of watching the value of their parents’ home drop drastically during the 2008-2009 housing bubble, Millennials have grown wary of homeownership.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: