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Posted: January 02, 2014

Selling a home the digital way

Real estate marketing has really changed

Todd Moir

Marketing a home has changed dramatically in just a few short years. It wasn’t that long ago that selling a property meant sticking a for-sale sign in the front lawn and taking out an ad in the local paper. Those days have changed!

Real estate marketing isn’t just print advertising anymore – or radio, or TV, or direct mail, or even online, social media, blogs or Twitter. It’s all of these marketing tools and more. And it’s critical if you’re thinking about selling your home to select a brokerage and a real estate agent who understands how to market in the digital age.

Why is digital marketing so important when it comes time to sell your home? Consider this:


• On an average day there are more than 400 million tweets, 500 million active LinkedIn and Google Plus accounts and 3.2 billion likes and comments on Facebook
• More than one billion unique users visit YouTube each month;
• More than 6 billion hours of video are watched each month on YouTube (that’s almost an hour for every person on Earth);
• Nine in 10 home buyers today rely on the Internet as one of their primary research sources, according to the National Association of Realtors. Colorado’s leading brokerage firms have been at the forefront of the revolution in real estate marketing, deploying a multi-pronged marketing.

Digital marketing initiatives which leverages Google advertising, local TV station websites, a wide variety of popular real estate sites, YouTube videos, Facebook, Twitter, and many of the other top-ranked social media sites – in addition to major print publications, serve as the spokes. It’s estimated that effective digital marketing program will attract an additional three million viewers every month and help drive more potential buyers to a brokerage website.

Real estate marketing has indeed changed dramatically over the years. So it’s more important than ever to work with an agent that “gets it” and truly understands how to use a cutting-edge digital marketing program to sell your home.
 

Todd Moir is the Director of Marketing for Coldwell Banker (www.coloradohomes.com), a brokerage firm that launched a comprehensive digital marketing campaign earlier this year.  He can be reached at 303-409-6462 or todd.moir@coloradohomes.com

Enjoy this article? Sign up to get ColoradoBiz Exclusives. The opinions expressed in this article are solely that of the author and do not represent ColoradoBiz magazine. Comments on articles will be removed if they include personal attacks.

Readers Respond

Good post. Being versatile in your marketing, especially online is a must. A combination of traditional marketing and online marketing will definitely give you the maximum visibility and the best chance to sell your property. By Always Moving And Relocation on 2014 01 07
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