Edit ModuleShow Tags

Social media is killing your business


Published:

Smart and savvy business owners use social media to attract new customers and increase traffic to their business. It can be one of the best tools to use to connect with and qualify new leads. It allows business owners and sales people to connect with customers in innovative ways and they’re doing it ever increasing precision.

Unfortunately, they’re running head-first into a roadblock. There’s no way to navigate around, and it’s too big to ignore.  They’re having difficulty converting interested customers into paying customers.  Customers are showing up, but they can close the sale.

Social media does not close sales. It’s not a magic bullet for increasing sales. Having leads is wonderful, but if you can't convert these leads into sales, you’re wasting your time, money and energy.  The problem begins when business owners are missing the skill that will effectively convert those customers from a sales lead to a closed business transaction. The missing piece is sales skills. When the critical skill of sales is left out of the social media equation businesses fail miserably.

Social media is essential and it can help to increase potential sales, but all the social media in the world won’t work if you can’t get people to say yes to your offer through a closed sale. Sales are what keep a business in business.  

Business owners who are successfully managing their social media campaign and effectively converting leads into sales come out ahead. They realize the need to understand the engine of social media and the power of possessing great sales skills. Both efforts are what lead to bottom line enhancing results.

The business owners who call me finally see the gaping hole in their marketing and social media efforts. Website traffic is up, phone is ringing and people are raising their hand to buy. But sales are not increasing. Unfortunately their new ways of reaching customers is working but their old ways of selling to those customers are yielding dreadful results.

They believe that increasing their presence and casting a wide net will be the magic bullet to close sales. They quickly realize that without the skills to effectively get someone to say yes, they will keep hearing “I need to think about it” or “I have no money.”

I’m not surprised when business owners tell me they’ve spent their budget on social media and marketing and have no money left to invest sales training. It’s not uncommon for business owners to waste a lot of money on social media and not one penny on what the bottom line needs. Sales!  They put the cart before the horse. They fool themselves into believing their employees or they don’t need to know how to sell.

Social media and marketing gets them interested in you. Sales skills get them to buy from you.

Enlightened business owners are stepping up to the sales training plate. They’re eager to learn the skill that generates the results and produces dramatic effects to the bottom line. Learn it once and use it over and over to attract new business and convert potential customers into happy paying customers.

Now that is what I call a magic bullet.

Edit Module
Liz Wendling

Liz Wendling is a nationally recognized business consultant, sales strategist and emotional intelligence coach. Straightforward, practical and sassy, Liz’s innate gift is helping professionals transform their sales approach and evolve their sales strategies. Liz shows people how to discover their sales comfort zone and master the skill that pays you and your business forever.

Liz believes people need to stop following the masses and start standing out and differentiating themselves. Her super powers are designing customized solutions that deliver outstanding results. She enjoys working with professionals who are committed to kicking up the dust, rattling some chains and rocking the foundation of their business.

Go to: www.lizwendling.com or email Liz@lizwendling.com

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

What will your company look like in 2025?

I’ll be 60 in 2025. That’s a good marker for many of the early stage companies I’m involved in. “You’ll be the real deal when I’m 60” is a powerful way for me to frame the time commitment it takes to create something substantial out of nothing.

How Oakman Aerospace boosts Colorado's industry standing

Veteran-owned Oakman Aerospace contributes to Colorado’s impressive standing in the industry, providing cutting-edge products and services involved in space systems architectures, spacecraft and satellite design.

To patent or not to patent: That is the question

With a patent protecting your innovative product or service, you have a better chance at capitalizing on your invention. Without a patent, there is nothing stopping well-heeled investors or competitors from moving in.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: