Edit ModuleShow Tags

Social media opens the sales door

Smart and savvy business owners are using social media strategically to build deeper relationships with prospects and referral partners and to find new prospects earlier in their buying process. When implemented correctly it can be one of the best tools to use to connect with and qualify new leads. 

Unfortunately, many people struggle with converting interested leads or website visitors into paying customers. They believe that becoming a social media expert is going to turn them into a sales closing rock star.

All the social media in the world will not yield bottom line results if you lack the skills that generate sales. Great social media sales skills turn website visitors into paying customers. When the critical skill of selling is left out of the social media equation, businesses fail miserably. 

Tip #1: For every minute you’re spending learning the tools of social media, spend a corresponding minute learning how to effectively sell to today’s smart, savvy and internet empowered consumer. What used to work, no longer does.

Don’t believe that increasing your presence in social media is enough to close a sale. Don’t think that casting a wide social media will be the magic bullet to grow a business and increase revenue.  Social media is just one part of a comprehensive sales strategy. Social media will enhance a great sales strategy, but if your sales approach is stale and ineffective it will be dollars wasted.

Sure it’s easy to connect with people on LinkedIn, post advertisements on Facebook, and Tweet out the “special of the day” or Instagram a photo of a new product; the hard part (and the part people resist the most) is updating their sales approach and process to successfully convert browsers to buyers.

With today’s social media explosion consumers are performing a higher percentage of research than ever before. With the abundance of resources available online, buyers start the sales process without you and go much further down the path to purchase before they choose to engage you.  Research says as much as 60-70 percent of consumer decision making is done without contacting you or your company.

Tip #2: Don’t wait around for customers to complete the last 30 percent of the sales cycle with a competitor.  Jump in and start contributing to social media and using the most up-to-date sales approach available to maximize your sales efforts.

Many business owners are now acknowledging the gaping hole in their social media efforts. Website traffic is up, phone is ringing and people are raising their hand to buy. But sales are not increasing. Social media combined with updated social media sales skills work together, not independently.

The good news is that their social media efforts are reaching potential consumers. The bad news is their old ways of selling to those customers are no longer working and yielding dreadful results.

Ask yourself this? If technology has changed and the customer has changed and how they buy, shop and do business has changed, doesn’t it make sense to change the way you engage and sell to them?

It's not uncommon for business owners to invest or waste a lot of money on social media and not one penny on what the bottom line needs. Sales skills!  They put the cart before the horse. They fool themselves into believing that they don't need to know how to improve their selling approach.

Social Selling is not a passing trend. We teach you how to combine the engine of social media and the power of updated sales skills to transform your bottom line.

You can no longer sell the “old” way to today’s “new” internet empowered consumer. It’s time to move beyond the outdated and tired sales techniques and successfully adopt a social selling solution that increases customer retention, referrals and revenues.

Edit Module
Liz Wendling

Liz Wendling is the president of Insight Business Consultants, a nationally recognized business consultant, sales strategist and emotional intelligence coach. Liz is driven by her passion for business and generating results for her clients. Liz understands the challenges that business owners are facing building a business and selling their professional services in today's market.

Liz shows clients how to tap into and use their innate strength, power and confidence to develop highly successful businesses. She teaches them to create effective, dynamic and fluid client conversations that turn interested prospects into invested clients who keep coming back.

Go to: www.lizwendling.com or email Liz@lizwendling.com

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Top nine ways to make the most of your press coverage

Both start-ups and well-established business seek press coverage for their products and services, and a feature story in a well-respected publication can be much more effective in generating sales than traditional forms of advertising.

RII Sports Technology uses data to give football coaches an edge

Tom Woods doubled down and started a second business built off the model of his first, but the new idea was rooted in football – the perfect elixir for a die-hard sports fan like Woods.

Top seven tips to fuel your fervor

There are days when you feel like you are running on empty. Your fuel for your pursuit seems to be gone. We've all been there. How to nurture passion? Try these tips.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: