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Posted: July 19, 2011

Start sweating the small stuff

In business, everything matters!

Liz Wendling

Many of us have heard that we shouldn't sweat the small stuff. But how do you know what is small and what is not? How do you know if you are sweating the right stuff or the wrong stuff?

That flawed philosophy is breeding poor customer service, underperforming employees, wasted opportunities, big mistakes and many oversights. In business, sweating the small stuff is often exactly the right thing to do because paying attention to the small stuff helps you understand the big stuff.
In this economy everything matters. Everything you do, think and say either moves your business forward or drags your business backwards. As a business owner, you simply cannot afford to overlook this issue. Who takes care of the small stuff in your business? Do you even know?

Closing sales and retaining clients are the lifeblood of any business, especially in tough economic times. After all, it is a lot cheaper to reach out and promote your services to satisfied clients than it is to bring in a whole new crowd. Fostering good relationships, providing value and producing results beyond expectation, it why everything matters.

Small stuff matters and it is what differentiates the outstanding performers from everyone else. Like going the extra mile and the hidden extra step that few people see and even fewer actually take. That stuff separates the average person just barely getting by from the person who really believes in the goal and is dedicated to doing everything it takes in order to achieve it.

Too many people and organizations focus their attention and efforts on getting the big things right, but they ignore the little things that often make a big difference. This blatant disregard for the small stuff leads to negative and damaged reputations, diluted brands and customer loyalty.

Each and every one of us has the power to raise our own bar on complacency and mediocrity and replace it with excellence. Taking charge of our own behaviors and doing what needs to be done and then doing it right the first time!

If you want to achieve true excellence as a business owner, leader or entrepreneur, you have no choice not to pay attention to what matters. Quality of work, attention to detail, uncompromising standards and superior customer care are the hallmarks of excellence.

Do not be fooled into thinking that the small stuff is unimportant. I am not suggesting you obsess so intensely that you lose sight of the ultimate bigger goal. But a little sweat is necessary. Being meticulous and demanding is not a character flaw.

Consumers are starving for good service and what they are hungry for is easy to serve. They want good old fashion customer service, common courtesy and an honest dose of going the extra mile. Why not use the small stuff to your advantage? Seems like many others are ignoring it.
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Liz Wendling is the president of Insight Business Consultants, a nationally recognized business consultant, sales strategist and emotional intelligence coach. Liz is driven by her passion for business and generating results for her clients. Liz understands the challenges that business owners are facing building a business and selling their professional services in today's market.

Liz shows clients how to tap into and use their innate strength, power and confidence to develop highly successful businesses. She teaches them to create effective, dynamic and fluid client conversations that turn interested prospects into invested clients who keep coming back.

Go to: www.lizwendling.com or email Liz@lizwendling.com

Enjoy this article? Sign up to get ColoradoBiz Exclusives. The opinions expressed in this article are solely that of the author and do not represent ColoradoBiz magazine. Comments on articles will be removed if they include personal attacks.

Readers Respond

Liz, you rock. Love this article. To your point, it's doing the small, even unexpected things that transform a person into a high-performer. By TC North on 2011 07 24
Wow very timely piece. I see it every day in my job. Never taking the time to correct the little things and then the pebble becomes a boulder and it's too late. Thanks for sharing your insights!! By Sajal on 2011 07 20
Another winner. Too much is falling through the cracks and people are demanding more. Thanks for your insight and expertise. Susan By susan on 2011 07 20
Excellent article Liz, thank you. I agree that today businesses have lost their focus on excellence and settle for complacency and mediocrity. If it means focusing on the small stuff to bring back the spirit of excellence, than its necessary. As a consumer, I am also starving for good customer service. Your following statement is well worth quoting again. It is soo on point. “ Consumers are starving for good service and what they are hungry for is easy to serve. They want good old fashion customer service, common courtesy and an honest dose of going the extra mile. Why not use the small stuff to your advantage? Seems like many others are ignoring it.” By Adriane on 2011 07 19
Thanks Liz for another dose of helpful advice. I am forwarding this article to our board of directors who are in love with the "big stuff." Great article, as always. Steve By steve on 2011 07 19
Thank you. I work in a place that constantly talks about the "big" stuff -- and while leadership and vision are certainly important - there are things falling through the cracks. This spoke to me. By victoria runkle on 2011 07 19

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