Edit ModuleShow Tags

State of the state: Tourism

A few years ago, Ed Mumm, a New Zealand-born fence-builder, was building his own Steamboat Springs home and excavating the foundation with an excavator. As he moved the earth, a smile spread across his face. Soon he was euphoric, sitting in his machine, laughing out loud.

“I thought that people would love to do this sort of thing if there was a facility available,” Mumm says. He wrote a business plan and launched Dig This LLC in late 2007.

Today, Dig This owns five Caterpillar-brand earthmovers — two 15-ton track excavators, two 10-ton bulldozers, and a skid steer loader — and the company has a deal in place to lease 10 more machines for groups with up to 30 participants.


Customers get to hop on one of the machines for a few hours and push around dirt on 10 acres of leased property outside Steamboat. The company takes a break during muddy October and November but is back in action once the ground firms up in December.

Corporate groups can choose a team-building exercise involving locating buried ammunition boxes based on GPS coordinates and excavating them to get the next clue — which can be encased in concrete at the customer’s request if you want to involve jackhammers. Pricing is premium, ranging from $280 per person for a half-day on the loader to $750 for a full day on a dozer or an excavator.

“It’s exceeded our expectations,” says Mumm, noting that women are surprisingly half of the more than 500 Dig This customers to date. “There’s certainly a lot of interest in this sort of activity.”

ON THE WEB: www.digthis.info


{pagebreak: Page 1}

Edit Module

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Do we need a new word for entrepreneur?

Has the word entrepreneur become too trendy as to have lost its meaning? I’m hearing it and the word entrepreneurship being used in so many conversations incorrectly. I’m critical of the use of the word "entrepreneur"...are you?

Hot tips for emerging company boards

Emerging companies comprise a significant portion of Colorado businesses. Venture capitalists, angel investors and founders make up the shareholders and the boards of directors of many of these companies. I spoke recently to Fran Wheeler, a partner in the Business Department of the Colorado Office...

Three great tips to accelerate success

Although leaders frequently engage me to help them find a shortcut of some sort—to more effective leadership, to a better strategy, to a more highly functioning team—we rarely find a solution that involves little work. Shortcuts to wealth are generally illegal. Shortcuts to leadership are typicall...
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: