More By This Author

Current Issue

Current Issue

Posted: September 05, 2012

Stress-free prospecting

It's okay to fail

Gary Harvey

I often hear from salespeople, “I always do well once I get in front of someone who will hear my story, but how do I get in front of more prospects?”

Prospecting, the art of finding customers, is the area where most salespeople are the weakest. Most likely, this occurs because prospecting takes place at the beginning of the selling cycle when the payoff for the effort expended lies far down the road; many times, your prospecting efforts result in little or no gain at all. In spite of these roadblocks, prospecting remains the lifeblood of every salesperson.

Here are a couple of tips to think about.

1) Develop a prospecting system. A system for prospecting is a process, which, if used regularly, produces a consistent, predictable number of leads, which can then be converted into sales. No system= no appointments. By the way, winging it is not a system.

2) The most important principle of successful prospecting is “It’s okay to fail.” Calling anyone for the first time is probably the most difficult call you will ever make. Mom used to say, “Never talk to strangers,” as she sent you into the world. Now, you find strangers holding your selling success in their hands. Mother’s advice wasn’t a bad idea for a little person unfamiliar with the world. However, one of the problems with conditioning is that we tend to carry our early admonitions with us forever, like excess baggage.

Many salespeople still hear mom’s voice as they begin their prospecting system. How are you going to protect yourself from the pain of rejection? By separating your role from your identity (self-worth), developing a system for prospecting and knowing that you’ll need to get a lot of  nos on your way to success in sales.

Remember, you cannot fail at prospecting -- you can only fail to prospect.
 

Gary Harvey is the founder and president of Achievement Dynamics, LLC, a high performance sales training, coaching and development company for sales professionals, managers and business owners. His firm is consistently rated by the Sandler Training as one of the top 10 training centers in the world. He can be reached at 303-741-5200, or gary@achievemoresales.com.

 

 

Enjoy this article? Sign up to get ColoradoBiz Exclusives. The opinions expressed in this article are solely that of the author and do not represent ColoradoBiz magazine. Comments on articles will be removed if they include personal attacks.

Readers Respond

Commenting is not available in this channel entry.

ColoradoBiz TV

Loading the player ...

Featured Video