Edit ModuleShow Tags

Stress-free prospecting


Published:

I often hear from salespeople, “I always do well once I get in front of someone who will hear my story, but how do I get in front of more prospects?”

Prospecting, the art of finding customers, is the area where most salespeople are the weakest. Most likely, this occurs because prospecting takes place at the beginning of the selling cycle when the payoff for the effort expended lies far down the road; many times, your prospecting efforts result in little or no gain at all. In spite of these roadblocks, prospecting remains the lifeblood of every salesperson.

Here are a couple of tips to think about.

1) Develop a prospecting system. A system for prospecting is a process, which, if used regularly, produces a consistent, predictable number of leads, which can then be converted into sales. No system= no appointments. By the way, winging it is not a system.

2) The most important principle of successful prospecting is “It’s okay to fail.” Calling anyone for the first time is probably the most difficult call you will ever make. Mom used to say, “Never talk to strangers,” as she sent you into the world. Now, you find strangers holding your selling success in their hands. Mother’s advice wasn’t a bad idea for a little person unfamiliar with the world. However, one of the problems with conditioning is that we tend to carry our early admonitions with us forever, like excess baggage.

Many salespeople still hear mom’s voice as they begin their prospecting system. How are you going to protect yourself from the pain of rejection? By separating your role from your identity (self-worth), developing a system for prospecting and knowing that you’ll need to get a lot of  nos on your way to success in sales.

Remember, you cannot fail at prospecting -- you can only fail to prospect.
 

Edit Module
Gary Harvey

Gary Harvey is the founder and president of Achievement Dynamics, LLC, a high performance sales training, coaching and development company for sales professionals, managers and business owners. His firm is consistently rated by the Sandler Training as one of the top 10 training centers in the world. He can be reached at 303-741-5200, or gary.harvey@sandler.com.

 

Get more of our current issue | Subscribe to the magazine | Get our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Will Taco Bell predict the next real estate crash?

What does a fast food restaurant like Taco Bell have to do with real estate? Can the sales of Taco Bell predict the next crash? What do sales at fast food restaurants mean for the general economy?

Here's why the senior housing market is about to explode

As Americans age, where and how they will live becomes a more pressing issue – an issue that will have a significant impact on the economy, construction industry and banking sector.

Finalists from 33 companies gear up to celebrate Top Company Awards

The 2016 ColoradoBiz Top Company event promises a night of entertainment, surprises and guest speakers, including Gov. John Hickenlooper and the 11 winners of the prestigious Top Company Awards.
Edit ModuleShow Tags

Thanks for contributing to our community-- please keep your comments in good taste and appropriate for our business professional readers.

Add your comment: