Edit ModuleShow Tags

Stress-free prospecting


Published:

I often hear from salespeople, “I always do well once I get in front of someone who will hear my story, but how do I get in front of more prospects?”

Prospecting, the art of finding customers, is the area where most salespeople are the weakest. Most likely, this occurs because prospecting takes place at the beginning of the selling cycle when the payoff for the effort expended lies far down the road; many times, your prospecting efforts result in little or no gain at all. In spite of these roadblocks, prospecting remains the lifeblood of every salesperson.

Here are a couple of tips to think about.

1) Develop a prospecting system. A system for prospecting is a process, which, if used regularly, produces a consistent, predictable number of leads, which can then be converted into sales. No system= no appointments. By the way, winging it is not a system.

2) The most important principle of successful prospecting is “It’s okay to fail.” Calling anyone for the first time is probably the most difficult call you will ever make. Mom used to say, “Never talk to strangers,” as she sent you into the world. Now, you find strangers holding your selling success in their hands. Mother’s advice wasn’t a bad idea for a little person unfamiliar with the world. However, one of the problems with conditioning is that we tend to carry our early admonitions with us forever, like excess baggage.

Many salespeople still hear mom’s voice as they begin their prospecting system. How are you going to protect yourself from the pain of rejection? By separating your role from your identity (self-worth), developing a system for prospecting and knowing that you’ll need to get a lot of  nos on your way to success in sales.

Remember, you cannot fail at prospecting -- you can only fail to prospect.
 

Edit Module
Gary Harvey

Gary Harvey is the founder and president of Achievement Dynamics, LLC, a high performance sales training, coaching and development company for sales professionals, managers and business owners. His firm is consistently rated by the Sandler Training as one of the top 10 training centers in the world. He can be reached at 303-741-5200, or gary.harvey@sandler.com.

 

Get more content like this: Subscribe to the magazine | Sign up for our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Private labeling products for retailers

Amazon is simply a stepping stone to a bigger reality for your business.

Is content king or killer?

When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.

Colorado Enterprise Fund appoints new board member

Colorado Enterprise Fund (CEF) announced the appointment of Susan Graf, vice president and regional development manager for New Resource Bank in Colorado, as the newest member to its board of directors.
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit Module