Edit ModuleShow Tags

Thirteen resolutions for prosperity in 2013


Evaluate. An organization begins to decay the moment it ceases self evaluation. I wish I had a dollar for every executive that told me they “want to take their company to the next level." Unfortunately, many executives want to ratchet up performance without knowing where they stand currently. To consistently be a high performance company, capacity and capability are paramount to success. It’s always time for an honest assessment against your goals. Are you taking the right steps (daily) to accomplish your objectives? Goals are easily lost when “under fire." Take time to revisit the vision and mission, and take the honest measurement of the level of your success.

It’s always about people, Peter Drucker said it best: “They’re not your employees; they’re your people."  Your people represent your biggest single P&L line item. Are you giving them the tools, care and respectful workplace they deserve? Provide programs to re-energize, re-engage and re-enlist your people. Before throwing your money down another software rat hole, invest in your people. Investing in your people illustrates that you care, allow them to return the favor.  

A positive organizational culture.  It's the game changer and should be at the hub or of your organization wheel. The radiating spokes that serve this culture are world-class customer relationships; high performance leadership, (leadership is a learned skill and should be delivered with care everyday); fully engaged people, focused on world class customer relationships, (nothing less); continuous process improvement; and metrics, measuring against objectives.  Engage your people; have them participate in building a positive, high performing culture. If you don’t ask for their guidance, include them, engage them, then don’t bother with culture – you’re a dinosaur searching for a tar pit. A positive organizational culture is not only the right thing to do, but is the methodology driving the high performance organization.

Invest in Customer Engagement Programs. Customer Engagement Programs are steeped in building world-class programs based on “real customer solutions."  If you’re still buying sales training, stop now! Yes Virginia, there’s a franchise sales training company calling you right now trying to “sell” you obsolete sales training built in the 1950’s. If you have a vested interest in the long-term growth and integrity of your organization, then understand this, 99.99 percent of sales training offered today is a waste of your hard earned money it will cost you customers and future profits in the long run. Don’t think short term; build your organization for the future.

Voice of the Customer, Actively seek out and listen to the voice of the customer. Don't insult them with customer surveys. This is a composition of market intelligence, customer intelligence and applying analytics to what you hear from your customers. Want to stay in business for a long time? Then bring your customers into your business. Let them design your new products and line extensions. Let them show you effective business practice – then give them what they want. Make this process consistent within a feedback loop, actionable and measurable. There’s a great deal of science behind the activity and there’s a proven methodology designed to make it highly profitable.

Re-engage your organizations mission. Have you looked at it lately? I’ve suggested evaluating your organization's performance, but are you evaluating against an outdated mission statement? Was your mission statement made decades ago in your basement when you started your company? Maybe it’s time for a shake-up/wake-up. Again engage your people in establishing the new mission. When I do strategic planning with organizations, I find the extremely intelligent input we get from the “people” is incredible. They want to help, they want to build and be a part of, an exceptional organization, mission and culture. Let them!

Edit Module
Steve Sorensen

For more than 30 years, Steve Sorensen has helped companies achieve growth velocity and increased profitability. Steve has successfully hired, trained, mentored, coached and led numerous national and regional teams. He has successfully launched and managed multi-million dollar national marketing and product initiatives with Fortune 500 clients. He is a Master Teacher, University College, University of Denver, teaching Master’s level students value-based Leadership and Organization Culture. He earned his MS degree in Management with an emphasis in Leadership writing his master’s thesis on the power of retaining customers and employees to maximize organizational profitability. As President of Enlighten360, LLC, Steve is directing his wealth of experience to help companies becoming high performance organizations by engaging employees, focusing on customer solutions and measured results. He can be reached at 720.343.0033 or steve@Enlighten360.com.


Get more content like this: Subscribe to the magazine | Sign up for our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Airbnb Visitors and Host Incomes in 2017

From an economist’s perspective, it’s a wonderful expression of the market responding to fulfill a need – all made possible through online platforms

Your "A" Team of Advisors After a Divorce

In 2019, the spouse paying alimony can no longer deduct that expense on their tax return and the spouse receiving the alimony no longer has to pay income taxes on any of the income received.

Are You Ignoring Your Competition?

With proper research and preparation, you can better serve your customers because you will know what to offer to compete (beyond just lowering your price.)
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags