Sam Dobbins //April 11, 2014//
Cold calling should be simple, right? Pick up your suit of armor to face all the rejections you’ll hear in a day, keep your eye on the prize of new sales, and lift that telephone receiver. Success and money will roll in.
Or will it?
If cold calling were as simple as the thoughts above, everyone would do it, like it and succeed at it. But cold calling is not for the faint of heart. Picking up the telephone and reaching out into your community takes courage, talent and pre-sales smarts.
If you’re challenged with your cold call efforts and ROI, you may be making some mistakes in your calling routine. The following are 10 of the most common errors people make on the phone and how to correct them:
PRE-CALL MISTAKES
ACTIVE CALLING ERRORS
POST CALL FOLLOW-UP
At the end of the day, you’re the cold call professional. When you avoid these basic mistakes, you’ll find a richly rewarding career on the phone. Good luck and keep dialing.