Edit ModuleShow Tags

Top Company 2011 finalist: blue onion



blue onion
www.digourideas.com  
Years in business: 30
Location: Lakewood
CEO: Norty Frickey (watch an interview on ColoradoBiz TV.)
Employees: 56
Company snapshot:
The mission of blue onion is to be the premier idea generator for challenger brands. It does so by fostering an open, collaborative, entrepreneurial work environment. "This makes blue onion a fun place to work and do business," the family-owned company says.
Notable practices: Prior to the creation of blue onion in 2007, the organization consisted of four separate business divisions that essentially ran independently of each other. "In the years leading up to the advent of blue onion, market shifts and externalities beyond our control produced rather significant adverse affects on two of our divisions," the company says. "At that moment, we saw the need and opportunity to strategize and recreate our organization as a one-stop shop for advertisers by offering multiple marketing disciplines to
prospective clients and cross-selling new disciplines to our existing client base."
Community involvement: In lieu of holiday gifts to existing and prospective clients for the 2010 holiday season, the company created a personalized holiday card along with a micro website for its 1,000-plus contacts. Clients could make a donation to the charity of their choice, including Children's Arc, Denver Health and Goodwill Industries of Denver.

{pagebreak:Page 1}

Edit Module
the staff of ColoradoBiz

Get more of our current issue | Subscribe to the magazine | Get the Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Do we need a new word for entrepreneur?

Has the word entrepreneur become too trendy as to have lost its meaning? I’m hearing it and the word entrepreneurship being used in so many conversations incorrectly. I’m critical of the use of the word "entrepreneur"...are you?

Top 10 must-dos when an employee joins a competitor

When an employee resigns to join a competitor, it is important to respond promptly.  Odds are that the employee has been orchestrating his or her departure for weeks or months.

Is coworking cooler than college?

Anyone growing up has a rough idea of what they think success should look like. For teenagers, their heroes are people who have launched their own video games, started a band, filmed a rockumentary, created a mobile app, written a graphic novel or won a major video game tournament. To them, the ac...