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Top Company 2011 winner: CorePower Yoga
ColoradoBiz Staff //September 22, 2011//
CONSUMER BUSINESS
CorePower Yoga
www.corepoweryoga.com
Years in business: 10
Location: Denver
CEO: Trevor Tice (Watch an interview on ColoradoBizTV)
Employees: 800
Company snapshot: CorePower Yoga operates 55 yoga studios in Colorado, California, Oregon, Minnesota and Illinois. CorePower runs the largest network of yoga studios in the world and plans to open 10 to 15 studios a year, with the goal of growing to 100 in five years. Since its founding in 2002, CorePower has offered an athletic brand of yoga designed to appeal to mass markets.
Notable practices: CorePower studios are operated by professional business managers who monitor their profitability closely. Instructors are expected to be at the studio to meet with students 30 minutes before and after class. The company offers teacher training, yogi training and weight management and a line of retail yoga and lifestyle products.
Community involvement: Founder and CEO Trevor Tice started the Karma Yoga Project, based on the Eastern philosophical belief that all good deeds positively shape our future experience. Every CorePower Yoga studio participates at least monthly. In 2010, CorePower partnered with Michael Franti for his annual Harvest Ball. It held a benefit yoga class and concert in Broomfield, donating all proceeds to The Gathering Place – a daytime drop-in center for women and children experiencing homelessness and poverty. The company also partnered with the Colorado Chapter of the American Red Cross and raised more than $25,000 for Haiti relief efforts and more than $32,000 for aid in Japan.
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