George Tyler //June 5, 2014//
Creating a channel is easy, isn’t it? Everyone does it, so it has to be trouble-free and straightforward, right?
No, most alliances fail.
It doesn’t matter if you’re selling computers in a brick and mortar shop or selling online or selling through multiple levels of distribution. The channels are different and require different efforts. Intermediaries, distributors or resellers sell your product to the end users. Users hear the distributors’ voice. It seems like a piece of cake, but frequently, business owners create blunders with their distribution channels.
Common major distribution mistakes:
If businesses establish good plans and practices when it comes to their distribution channels, then outstanding results follow.
You didn’t start your business because it was easy. Channels aren’t easy. Distribution takes time and effort, but the end result can be spectacular. Take time to do it right, and not fail. Your distribution partners build value for you and become an integral part of your team.