Erin Gibbs //February 11, 2014//
The Big Bang: a theory that our Universe exploded into existence from an extremely dense and hot state, and continues to expand today.
The Big Bang is also what we call our annual meeting. It’s how we feel about our origins: We exploded on the scene into a very competitive field of medicine (vein care).
For nearly four years, we have worked hard at establishing our brand. But when we opened up in the Dallas/Ft. Worth metroplex, “Rocky Mountain Vein Institute” didn’t really fit. So we named our business Trinity Vein Institute, after the local Trinity River.
Add this to our business management company, RMVI Services – and we have three distinct teams and brands to manage – that’s three payrolls, three websites, three sets of printed materials, social media and so on – not easy to manage for “mom and pop.”
Our company – now pushing 50 people – just finished our second annual Big Bang, and the big news is that we are changing our name. We pride ourselves on being a family company, but it’s not just my husband and me running the show anymore. The new name reflects our multi-state existence and plans for future growth in sites and services. Over the next six months, we will become the American Vein & Vascular Institute (AVVI).
This is no small announcement, and no small task. We have carefully cultivated our brand and our company culture around the moniker RMVI. We even have an award called “The RMVI Way.” But considering our growth beyond the Rocky Mountains and the desire to expand services into arterial disease (vascular) in addition to venous disease (vein), the new name more appropriately and specifically describes what we do and where.
Considering a name change for your company? There’s a great Chinese Proverb to consider, “The best time to plant a tree was 20 years ago. The next best time is today.” So if a name change is in your future, it only becomes more complicated the longer you wait. I’m not writing a memoir here – this is real-time, and here are a few tips to consider: